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It’s time to #CelebrateU

Life is about making the most of every moment! As a member U By Emaar, you can earn Upoints and enjoy benefits when you stay, dine and play at our participating brands.

U By Emaar offers exclusive and elevated benefits for each of our membership tiers. Benefits include U By Emaar member rates when you book directly with our hotels. You also start with a 10% discount when you dine at our restaurants.

U By Emaar brings together diverse brands within the Emaar portfolio that elevate the overall quality of your life. Your U By Emaar Card unlocks a world of exemplary opportunities to enjoy life, allowing you to earn valuable Upoints, which can be used to redeem against stay, dining, or leisure experiences:

• Earn 1 Upoint for every AED 1 you spend on eligible stays at our participating hotels

• Earn 1 Upoint for every AED 1 you spend on dining at over 30 participating restaurants

• Earn 1 Upoint for every AED 2 you spend at our participating entertainment venues

There is no end to the experiences you can enjoy with your Upoints. Whether you wish to treat friends to a night out, see the latest blockbuster movie, or spend quality time with the family on a vacation, its your choice! Plus, choose how you want to pay, with Upoints or Upoints + Cash.

Our specially curated offers make both the earning and redemption of Upoints truly rewarding!

Visit to see a full list of benefits, offers and participating venues.

Terms and Conditions apply. 

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