KidZania® is an award-winning children’s ‘edutainment’ concept, in The Dubai Mall, introduced to the Middle East through an exclusive partnership with Emaar Entertainment LLC.
An 80,000 sq ft interactive mini-city, KidZania® combines play with learning through an innovative approach. KidZania® allows kids to do what comes naturally to them: role-playing by mimicking activities traditionally done by adults in real life.
As in the real world, children perform “jobs” and are either paid for their work or pay to shop or be entertained.
The indoor edutainment centre is built to scale for children, and accurately reflects the workings of a typical city.
KidZania® is manned by a team of professionals. The high ratio of trained staff-to-children ensures the safest and finest edutainment experience.
For security purposes, a Remote Frequency wristband policy is followed that keeps track of children’s activities and whereabouts, reassuring parents on the safety of their children.
KidZania® has brought a clear differential to the educational environment of the UAE by winning the approval of the UAE Ministry of Education for field trips as part of the academic curriculum.