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Emaar Hospitality Group joins hands with Maximal Concepts to bring Brickhouse to Downtown Dubai


Building on its impressive track record of delivering a global and diverse array of lifestyle dining options, Emaar Hospitality Group is adding Mexican street food to its repertoire with the upcoming opening of Brickhouse in collaboration with Maximal Concepts, a multi-award winning restaurant group in Asia. 

The new restaurant from Hong Kong is located on the Mohammed Bin Rashid Boulevard, adjacent to the boutique lifestyle hotel, Manzil Downtown Dubai, with both indoor seating and an outdoor terrace. Brickhouse promises to deliver vibrancy and community spirit that were key to the success of the original restaurant. 

Brickhouse’s philosophy falls back on the fundamentals of what makes food exciting in the first place: great ingredients, sensible and simple preparation cooked by people who really care. The best ingredients will always be in style. With its focus on traditional Mexico City street food, its infectious energy and perfect location make Brickhouse a simple feel-good sanctuary to eat, network or converse with friends, guaranteeing a social as well as a unique dining experience that marks a significant addition to Emaar’s repertoire of lifestyle dining outlets. 

Executive Chef Justin Haefler helms the original Brickhouse restaurant. He joined the team from Rick Bayless’ restaurants in California working closely for three years with Bayless, often referred to as one of the greatest Mexican chefs in the US. Brickhouse has been awarded as the ‘Top 5 Concept Restaurant in the World’ by the Manual, ‘Best Restaurant’ by Foodie Magazine and ‘Best Restaurant’ for four consecutive years from 2013 to 2016 by Tatler Magazine.

The venue is unique but uncomplicated, with creative designs that appeal to Dubai’s young and trendy go-getters who value vibrant and artistic surroundings. With an engaging outdoor space, a relaxed atmosphere is created, interfacing with the interior-dining ambience. Brickhouse keeps its walls alive by inviting local street artists to cover them in art, thereby promoting local and international artists. 

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “With over 40 restaurants already in our portfolio, launching Brickhouse in Dubai marks a new step in our expansion plans. Our objective is to introduce an eclectic yet exciting concept that combines homemade authentic food that appeals to the city’s passionate food-lovers with a design-focused interior. Brickhouse aims to be a local eatery involved with the community and part of Dubai life and artistic scene. Our outlets are associated with the highest standards in every aspect, where our F&B professionals are highly trained. We are committed to continuing outstanding service through such innovative dining-concepts that underline our strength as a home-grown hospitality company with an increasing international reputation.” 

Brickhouse Dubai is set to open shortly and the timing will be weekdays from 12pm until midnight and weekends from 12pm until 1am.

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