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The Address Hotels + Resorts launches ‘iGENIE,’ a high-tech interactive guest experience

• iGENIE keeps visitors connected at all times through its fully automated features when staying at any of The Address Hotels + Resorts properties
• Exclusive bookings to Dubai’s most popular attractions can be made through the new cutting-edge service
• iGENIE draws on guest-centric technology to provide effortless service including room service, housekeeping, and concierge services, among others

The Address Hotels + Resorts, the five star premium hotel brand of Emaar Hospitality Group, is redefining industry standards in assuring superior guest service by drawing on the power of advanced in-room automation services with the launch of iGENIE, available across all its properties.

Assuring the full breadth of guest services at the tap of a finger, the new automated service will significantly enhance the guest experience providing them unbeatable convenience and value. From booking leisure and recreation appointments from the comfort of their rooms to ordering for any of the hotel services across concierge, housekeeping, engineering, to name a few, as well as exploring the internet for infotainment and entertainment, iGENIE is truly path-breaking for the region’s hospitality sector facilitated through in-room iPads provided to the guests.

Assuring complete in-room control, the innovative iGENIE platform enables guests and residents of all hotels and serviced residences under The Address Hotels + Resorts to access services such as navigating the entire network of The Address Hotels + Resorts to make informed decisions about restaurants, spas, business centres and other amenities. 

Guests can learn all about the various aspects of Emaar’s leisure attractions in Dubai and make reservations conveniently. For example, they can make bookings at any of the spas within The Address Hotels + Resorts; sign up for golf lessons and tee time at The Address Montgomerie Dubai; or purchase movie tickets from Reel Cinemas.

They will also be able to experience Dubai’s most admired attractions including KidZania®, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and At the Top, Burj Khalifa, allowing them to take advantage of all that is being offered, through a simple touch or swipe of the screen.

With iGENIE, guests can avail of an array of complimentary entertainment options, whether it be movie, music, radio or even YouTube channels. They can also enjoy their own media using Bluetooth connection and stream their own content to the in-room entertainment system. Guests will also have a dedicated in-room mailbox for communicating with the hotel management via iGENIE.

iGENIE also aids in placing orders from restaurants. Furthermore, it offers internet browsing as well as serves as a newspaper reader. An interactive video wall is also a part of iGENIE that fosters stronger customer engagement. 

With iGENIE, guests will also receive real-time updates on the promotions that are available at all of The Address Hotels + Resorts, allowing them to make reservations at restaurants and lounges, from their own room. Each in-room iPad is registered to an individual room, allowing the operations teams to decipher which room and guest the automated request has come from.
Apart from effortlessly ordering room service, other in-room systems that can be accessed through iGENIE at the tap of a finger also include temperature, lighting and television control. The total room automation services such as temperature, lighting and TV management are currently available at The Address Dubai Mall and The Address Dubai Marina, and are being readied for roll-out across other hotels.

Complementing the ‘Smart Dubai’ initiative announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, it also serves as a one-stop service for a range of e-Services that will add value and enhance the convenience of guests. 

Chris Newman, Corporate Director of Operations, Emaar Hospitality Group, said: “We are committed to providing exceptional experiences to our guests, who today are more connected than ever before and use technological advances to add to their convenience. With the addition of this new innovation, we are highlighting our commitment to enhancing guest experience and satisfaction.” 
“iGENIE sets a new standard in the hospitality industry by pushing the frontiers of how advanced information technology solutions are leveraged to benefit guests. We aspire to provide them with first-class service standards that ensure a comfortable and seamless stay. The launch of iGENIE is a testament to our efforts to remain at the forefront of the industry by leveraging the latest technologies that appeal to our guests.”

Other utilities provided by iGENIE include real-time room folio information, international time display, alarm clock, weather details, location map, flight tracking, foreign exchange information and direction for prayer. 

The Address Hotels + Resorts caters to all travellers, whether for business, leisure or entertainment and now with the addition of iGENIE visitors can experience several many possibilities that enhance their lifestyle experience.

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