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Emaar Retail offers opportunity for children to learn all about filmmaking through full-fledged Summer Camp by Reel Cinemas

• One-month long ‘Future Filmmakers Summer Camp’ to conclude with participants making one-minute short film
• Films will be screened at the closing ceremony marked by red carpet gala 
• Partners with Murdoch University Dubai for professional training on various aspects of filmmaking

Dubai, UAE: July 14, 2015: Emaar Retail, the premier provider of high quality entertainment and leisure choices, is offering a big-ticket opportunity for children to learn the intricacies of filmmaking through a ‘Future Filmmakers Summer Camp’ to be hosted by Reel Cinemas. 

Underlining the corporate social responsibility of Reel Cinemas to groom the next generation of filmmaking talent in the UAE, the one-month long workshop is organised in partnership with Murdoch University Dubai, and is also a part of the Summer Camp activities organised by Emaar Retail. Nikon will provide all necessary equipment for the participants as well as the prizes for some categories. 

The Summer Camp will conclude with a gala ceremony on September 3, 2015 where the films made by the children will be screened. The young filmmakers will also walk the red carpet at the event which is to be attended by VIPs and industry professionals, who will present awards in various categories. 

Maitha Al Dossari, Chief Executive Officer of Emaar Retail LLC, said: “The UAE is today at the forefront in the Arab world in driving the cinema industry with several young talents creating highly acclaimed films. With the ‘Future Filmmakers Summer Camp,’ we are encouraging a strong cinematic culture among our children by introducing them to the various aspects of filmmaking. The early initiation into the techniques and craft of making films will help in developing the next generation of cinematic talent in the country, highlighting our corporate social responsibility.” 

Daniel Adkins, Academic Director of Murdoch University Dubai and Executive Vice President of Global Institute Middle East FZ LLC, explained: “We constantly strive to meet the unique challenges that face students in the UAE as they look to assume leadership roles in the region and across the world. All our graduates are prepared with the vital skills of communicating and creative thinking, with deep practical knowledge in their subject, and with an awareness of global perspectives. They are articulate and analytically minded, with the confidence to take a place on the global stage. The partnership with Reel Cinemas will enable us to identify and reach out to the next generation of film talent.”

The ‘Future Filmmakers Summer Camp’ by Reel Cinemas is the first of its kind in the UAE that provides a solid platform for children to learn the art and technology of filmmaking and in producing their movies from script-to-screen. Murdoch University’s Dubai professionals will lead the Summer Camp that will include four classes per week. A new module will be taught each week during the four-week programme. 

The films to be screened during the gala evening will be evaluated by an expert panel of judges. Awards will be presented in various categories.

The first three modules of the workshop will be conducted at Reel Cinemas, The Dubai Mall from 9am to 1:30pm; Sunday to Thursday. The fourth module will be taught at Murdoch University campus in Dubai International Academic City (Block 10, 4th floor). For registration, log on to or visit Reel Cinemas box offices located around Dubai. The price is AED 1,500 per participant for a four week programme.

Reel Cinemas has set a new standard for the cinema experience in the region with its flagship megaplex at The Dubai Mall, boutique cineplex at Dubai Marina Mall and Reel Cinemas, The Beach. Reel Cinemas has 22 screens at The Dubai Mall, 6 Premier screens at Dubai Marina Mall, and 10 screens at Reel Cinemas, The Beach – bringing the total number of screens to 38, and marking Reel Cinemas as one of the largest in the UAE. Emaar Retail will also operate the first-of-its-kind street cinema and cineplex in Town Square and a 14-screen cineplex in Al Khail Avenue. 

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