Emaar Foundation will be apex entity to manage all CSR initiatives of the Group
Dubai, UAE; March 17, 2015: Global property developer Emaar Properties has launched the Emaar Foundation that will serve as the group’s apex entity to drive corporate social responsibility (CSR) initiatives regionally and internationally.
The Emaar Foundation Board has been constituted with Ahmad Al Matrooshi, Managing Director of Emaar Properties as the entity’s Chairman.
With the objective of positioning Emaar as a global leader that inspires humanity through its CSR initiatives, Emaar Foundation is fully aligned to the company’s brand values of industry thought leadership and its commitment to making a tangible contribution to support the underprivileged.
Mohamed Alabbar, Chairman of Emaar Properties, said: “Since our inception, Emaar Properties has been working closely with the communities we serve around the world, focusing on bringing hope, positivity and a better future. Our corporate culture and values are deeply connected with the community, and we strive to make a positive difference through our CSR activities. The launch of Emaar Foundation will further integrate our efforts and enable us to better streamline all CSR initiatives around the world to achieve greater effectiveness and a wider reach.”
Ahmad Al Matrooshi said: “Emaar Foundation marks a crucial step in achieving our goal to be one of the most admired developers by undertaking CSR initiatives that make a true difference to the societies we serve. Through a singular and integrated approach, we are bringing all our diverse CSR activities under one umbrella to promote greater efficiency in the utilisation of finances and in implementing our initiatives to make a positive difference.”
He added: “Emaar has always been at the forefront in fulfilling its CSR commitment through diverse initiatives rolled out in Dubai as well as in our global markets. Apart from undertaking social housing projects for the underprivileged, we have consistently worked to promote awareness on concerns that impact the community. Emaar Foundation enables us to focus our energies through concerted initiatives to undertake environmental and social programmes that have a far-reaching impact on humanity.”
As the one-stop nodal agency that manages all CSR activities of Emaar, the Foundation will also facilitate more effective communications outreach and establish social responsibility as a core value across all operations of Emaar.
Among the CSR activities undertaken by Emaar include, support to Dubai Cares, the philanthropic organisation working to improve children's access to quality primary education in developing countries; and to Dream for Future Africa Foundation, dedicated to providing opportunity and equity for those most in need in Africa.
Emaar also supports the United Nations - World Food Programme, the world's largest humanitarian agency fighting hunger and promote autism awareness through a wide range of initiatives in Dubai in addition to extending support to Zayed University for its campaigns.