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Emaar launches second tower of BLVD Crescent in Downtown Dubai

Dubai, UAE; June 1, 2014:Global property developer Emaar Properties PJSC marked the launch of the second phase of Downtown Dubai’s newest architectural icon, BLVD Crescent.

Emaar launches second tower of BLVD Crescent in Downtown Dubai   

  • Second phase of BLVD Crescent to feature luxury one, two, and three-bedroom residential units, within a 20-storey tower

  • Maximised vistas of Mohammed Bin Rashid Boulevard, The Old Town and The Opera District 

  • Emaar to launch BLVD Crescent Tower II simultaneously in Dubai, Abu Dhabi, and Kuwait City 

  • Online registration to commence on June 4, 2014 at 10am at; sales to be held on June 7  

BLVD Crescent features two towers of 38 and 20 storeys set on a podium, located on the spectacular Mohammed Bin Rashid Boulevard, the glorious thoroughfare that encircles Downtown Dubai. 
BLVD Crescent Tower II will be home to over 70 one- to three-bedroom apartments within a 20-storey tower. Opening up to spanning views of Mohammed Bin Rashid Boulevard, Old Town and The Opera District; each apartment in BLVD Crescent Tower II guarantees maximised vistas of the city.
The carefully landscaped podium level of BLVD Crescent features a web of interconnected waterways and pools of varying depth. A series of lounge decks provide intimate outdoor seating areas and zones for sun bathers, while the much-awaited infinity pool boasts a dynamic edge to the boulevard below.
Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “Downtown Dubai has come to be one of the world’s most sought-after addresses, bringing residents to a vibrant destination where they can live, work, play, and shop. The second phase of BLVD Crescent will make a sterling new addition to this already thriving community.”
Arif Amiri, Chief Commercial Officer, Emaar Properties PJSC, said: “With Downtown Dubai witnessing strong demand, driven by the confidence of international investors to take advantage of Dubai's position as a safe hub for investment, BLVD Crescent Tower II, which follows the successful launch of the first tower in Dubai, Abu Dhabi, Almaty, and Shanghai earlier this year, will once again underline the city's burgeoning real estate industry."
Emaar will launch BLVD Crescent Tower II simultaneously in three cities – Dubai, Abu Dhabi, and Kuwait City. Online registration will commence on June 4, 2014, at 10am, at
Sales will be held on June 7 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai; the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am; and in Kuwait City at The Regency, Al Bida'a, Al Tawoon Street, Salmiyaat, at 9am.

 For more details on the second phase of BLVD Crescent, please contact +9714 366 1688 (International) or 800 36227 (UAE), or email

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at Investors who make a minimum down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative. Interested investors and end-users can skip the line and register for the programme even on the day of the launch.

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