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KidZania® puts the spotlight on reforestation with ‘Kids for a Greener World’ environmental campaign

Dubai, UAE; May 17, 2014: As the UAE strengthens its focus on environmental conservation and sustainable growth, children in the country are stepping forward to support Mother Nature with the ‘Kids for a Greener World’ campaign at KidZania®.

The award-winning children’s ‘edutainment’ destination at The Dubai Mall, managed by Emaar Retail, is now hosting the third edition of the environmental campaign, which generated tremendous interest from little ones in the previous years.

Maitha Al Dossari, Chief Executive Officer of Emaar Retail LLC, said: “The ‘green economy for sustainable development’ vision announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, serves as a roadmap for promoting sustainable growth and conserving our environment for future generations. In this ongoing journey, the involvement of children is imperative, which is highlighted by the ‘Kids for a Greener World’ campaign at KidZania®.”

In its third edition, ‘Kids for a Greener World’ will be held until June 7, 2014, with the children’s city focusing this year’s activities on the theme ‘reforestation.’ A wide range of activities are on offer to encourage children to plant trees, learn more about organic gardening and seed collection.

The environmental campaign will coincide with World Environment Day (June 5), which also coincides with the birthday of KidZania®’s loveable mascot, Vita, who represents the cherished ‘right to care.’

KidZania® is wearing a green theme as part of the celebrations with ‘green spots’ at the main plaza of the city showcasing different facets of eco-friendly living and greenhouses. The greenhouse helps connect children with soil and discover the joy in nurturing plants. There are art and crafts workshops to make aesthetic creations using recycled materials.

One of the star attractions is the bicycle power generator at KidZania®. Children can watch with awe how mechanical power generated through pedalling the cycle is converted to electric power. LED lights strung on an ‘avatar’ tree will come to life as children pedal the bicycles. The objective is to highlight the value of energy, the alternative sources to generate power, and the importance of rational use of electricity.

A fashion show with attire designed from recycled materials and a photo pledge booth where young visitors can reaffirm their commitment to be ‘eco champions’ are other features.

Additional activities organised within the various establishments include radio shows on a greener way of living, newspaper bulletins dedicated to the environment and sweet-making sessions to make delicious green cupcakes and oatmeal cookies. Other activities cover: how to put out forest fires, wall climbing, themed house painting and performances at the Metropolitan Theatre. 

KidZania®, which is approved by the UAE Ministry of Education for educational tours as part of the school curriculum, is taking the ‘green theme’ beyond its borders to schools too with a recycling project contest. Educational institutions can contact KidZania® for more details. The winning school can take part in a Tree Planting Day Activity on World Environment Day, sponsored by Dubai Municipality, and to be held at Mushrif Park Dubai.

KidZania® provides a safe, unique and very realistic educational environment that allows kids to do what comes naturally to them: role-playing by mimicking activities traditionally done by adults. It features a university, fire station, race track, radio station, pizzeria, hospital, bank, theatre, among others, all scaled down to a smaller, child-friendly size. Children dress up in real-life uniforms and perform realistic professional tasks in a fun and meaningful way.

Emaar Retail LLC manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring one of the largest and most diverse aquariums of its kind in the world; Reel Cinemas, UAE’s largest megaplex with 22-screens; Dubai Ice Rink, the Olympic-sized ice-skating and events venue, and SEGA Republic, the region’s first and largest SEGA indoor theme park - all in The Dubai Mall.

Emaar Retail has also established the ‘premier’ Reel Cinemas Cineplex and rolled out SEGA Republic Game Zone at Dubai Marina Mall. Emaar Retail also manages Reel Cinema, The Beach, which opened recently. 

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