Dubai, UAE; March 24, 2014: Emaar Properties PJSC celebrated the renewal of their partnership with Lotus F1® Team by unveiling the brand new E22 racecar that has joined its racing fleet, in Downtown Dubai. Emaar has further demonstrated the strength of its international brand outreach, reaffirming its position as the ‘Official Partner of Lotus F1® Team.’
Marking the second year of its partnership with Lotus F1® Team, Emaar is also extending its association with the Formula 1 Championship, the world’s foremost and most widely-followed motorsport tournament.
The E22 racecar was revealed in the presence of Lotus F1 Team driver Romain Grosjean, as well as other key Lotus F1 Team members, along with senior management from Emaar.
Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “Emaar is honoured to extend its support to the Lotus F1® Team, one of the most celebrated racing teams in the history of the sport. Lotus F1 Team ambition and drive is the perfect fit to Emaar’s own commitment to excellence, and we are confident that through this partnership Emaar will continue to reach out a discerning clientele globally.”
Federico Gastaldi, Deputy Team Principal, Lotus F1® Team: “We are delighted to be continuing our partnership with Emaar and honoured to be able to continue to build on our successful relationship in 2014. Emaar have developed some of the most iconic and beautiful buildings in the world. We share key values and will always strive for the best. Finally, I would also like to take this opportunity to thank Emaar for their warm welcome here in Dubai.”
Emaar’s support will be extended to the geared up season in the Formula 1 Championship roster, lending its support to every race in the Formula 1 Championship including the Lotus F1® Team at the Grand Prix De Monaco (May 22 to 25); Singapore Grand Prix (September 19 to 21); and the Etihad Airways Abu Dhabi Grand Marina in Yas Marina (November 21 to 23).
Marking Emaar’s first high-profile endorsement of the motorsport, Lotus F1® Team, and Genii Capital, owners of the team, also joined forces to support Dubai’s bid to host the World Expo 2020. In the run up to the bid the Lotus F1 Team cars throttled down the Circuit of the Americas with the unmistakable logo of Dubai’s Expo 2020 emblazoned against a bright red backdrop that contrasts with the sleek black look.
Lotus F1® Team driver Romain Grosjean, also scaled new heights, climbing to the top of the spire of Burj Khalifa, the world’s tallest building, during his visit for the Etihad Airways Abu Dhabi Grand Prix in November 2013.