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Emaar unveils luxury homes in Plot 52/53, Downtown Dubai’s new masterpiece

Dubai, UAE; March 9, 2014: Emaar Properties PJSC has unveiled luxury homes in ‘Plot 52/53,’ the newest architectural masterpiece in the heart of Downtown Dubai. ‘Plot 52/53’ features two towers of 39 and 21 storeys, connected by a podium with an infinity pool that opens to spanning views of the city.

• Two residential towers of 39 and 21 storeys; linked by podium featuring an Infinity Pool

• Plot 52/53 to feature ‘The Media Wall,’ a HD screen providing glimpses of The Dubai Mall and Mohammed Bin Rashid Boulevard

• Emaar to launch Plot 52/53 simultaneously in Dubai, Abu Dhabi, Baku, Jeddah, and Shanghai

• Online registration to commence on March 14, 2014 at 10am at; sales to be held on March 22

With over 300 residential units, ‘Plot 52/53’ will open to exceptional views of Burj Khalifa, the world’s tallest building, The Dubai Fountain, the world’s tallest performing fountain, and the city’s newest cultural destination, The Opera District.  ‘Plot 52/53’ will have immaculately landscaped parks, open green spaces, and water features cascading down the façade from the level above.

A unique feature of ‘Plot 52/53’ is a high-definition screen, ‘The Media Wall,’ offering residents glimpses into the happenings in The Dubai Mall, the world’s largest shopping and entertainment destination, and Mohammed Bin Rashid Boulevard, the thoroughfare that encircles Downtown Dubai.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “Downtown Dubai is already home to some of the world’s most spectacularly designed residences and commercial towers, and ‘Plot 52/53’ will raise the benchmark on design, architecture, and engineering.”

Arif Amiri, Chief Commercial Officer, Emaar Properties PJSC, said: “Downtown Dubai, has today become one of the most sought-after destinations in Dubai for residential property by investors from around the world. ‘Plot 52/53’ raises the bar for residents, who will become part of a vibrant lifestyle development.”

Emaar will launch ‘Plot 52/53’ simultaneously in five cities – Dubai, Abu Dhabi, Jeddah, Baku, and Shanghai. Online registration will commence on March 19, 2014, at 10am, at

Sales will be held on March 22 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai, and at the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am. In Baku, sales will be held at The Fairmont Baku at the Flame Towers at 10am; in Jeddah, at the Jeddah Gate Sales Centre on King Abdullah Road at 9am; and in Shanghai, sales will be held at the Grand Hyatt Shanghai in Jin Mao Tower at 2pm.

For more details on ‘Plot 52/53’, please contact +9714 366 1688 (International) or 800 36227 (UAE), or email

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.

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