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The Dubai Mall celebrates Eid with colourful cultural activities and ‘Gift Card’ promotion for shoppers

Dubai, UAE; August 28, 2011: Make this Eid shopping even more memorable with a visit to The Dubai Mall, the world’s largest shopping and entertainment destination. The mall is celebrating Eid with a range of colourful cultural activities and rewarding lucky shoppers with Gift Cards.

• Shoppers who spend AED 300 from August 28  to September 3 stand to win ‘Gift Cards’ through raffle draw on September 4

• Gift Cards worth AED 100,000 for first prize winner; other lucky winners to receive AED 30,000 worth of Gift Cards each

Shoppers who spend AED 300 at any of the outlets of the mall from August 28 to September 3 can enter a draw for winning the Gift Cards. The draw will be held on Sept. 4 with a grand prize winner receiving Gift Cards worth AED 100,000 and others receiving Gift Cards of AED 30,000 each.

The Gift Cards can be utilized for unprecedented leisure and entertainment experiences across a range of premium destinations including The Dubai Mall, The Address Hotels + Resorts, Reel Cinemas, KidZania®, SEGA Republic, Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, At the Top, Burj Khalifa; and other Emaar leisure clubs in Dubai.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “Eid at The Dubai Mall is one of the busiest times as we welcome visitors from around the world. We are bringing a colourful showcase of activities as well as the opportunity for shoppers to win a range of prizes all through the Eid holidays. The promotion underlines our commitment to offer our visitors a memorable experience at the mall and also derive extra value when they shop at any of the 1,200 retail outlets.”

The cultural activities assured to enthrall family visitors to the mall this Eid include live band performances, henna painting, Arabic tents serving coffee and dates, falconry, Emirati heritage activities, face painting, balloon bending, parades by The Dubai Mall and Hamleys, and traditional Dabkeh, oudh, quanoon and piano music renditions. The parades will feature acrobats, trumpet players, flag carriers, clowns, stilt walkers and entertainers.

The Dubai Mall, the must-visit retail and leisure destination in the city, features over 1,200 retail stores and 160 F&B outlets. With Galeries Lafayette and Bloomingdale’s as the anchor stores, the mall has a dedicated Fashion Avenue hosting 70 of the world’s leading names in haute couture.

Leisure attractions at the mall include Dubai Aquarium & Underwater Zoo; the Olympic-sized Dubai Ice Rink; SEGA Republic, the largest of its kind indoor theme park in the Middle East; KidZania®, a unique children’s edutainment destination; and the 22-screen Reel Cinemas.

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