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Emaar Malls Group strengthens customer engagement with cutting edge iPhone applications

Dubai, UAE; July 31, 2011: The unprecedented customer service experience of Emaar Malls Group, the shopping subsidiary of Emaar Properties PJSC, can now be accessed via iPhone platforms through free applications for Downtown Dubai, The Dubai Mall, and Reel Cinemas.

• Three iPhone applications for The Dubai Mall, Downtown Dubai, and Reel Cinemas
• Applications offer customers valuable information, news, and views on the go

Dubai, UAE; July 31, 2011: The unprecedented customer service experience of Emaar Malls Group, the shopping subsidiary of Emaar Properties PJSC, can now be accessed via iPhone platforms through free applications for Downtown Dubai, The Dubai Mall, and Reel Cinemas.

The first step towards enhancing customer engagement using cutting edge mobile technology, the iPhone apps provide users with valuable information, news, and views on the go, to further elevate their shopping experience.

Nasser Rafi, Chief Executive Officer, Emaar Malls Group said that the introduction of the iPhone applications underscore the group’s commitment to enhance customer experience at every stage through innovative intelligence.

“Emaar Malls Group has made significant strides with the technologies it offers its customers. From maintaining steady social media presence across various platforms, to providing services such as WiFi complimentary to mall-goers, the newly introduced iPhone applications are a personal, direct, and effective method of reaching out to our audiences.”

“Drawing on the latest technological advancements, the iPhone applications have seen approximately 27,000 notable downloads since their launch, indicating the increasing interest in value-adding mobile technologies,” he added.

The Downtown Dubai iPhone app serves as the all-encompassing guide to Downtown Dubai, the 500-acre mega-development billed as ‘The Centre of Now,’ providing customers with the ability to explore venues for shopping, dining, accommodation, and entertainment, as well as an up-to-date schedule of events taking place.

From locating your favourite store to discovering what offers are available in-store, The Dubai Mall iPhone app is the definitive almanac to the world’s largest shopping and entertainment destination. Customers can browse The Dubai Mall events schedule, access information on the leisure attractions, and remind themselves where they parked, all at their fingertips.

Cinema-lovers can now browse show timings for now-showing movies at both The Dubai Mall and the Dubai Marina Mall, access information on upcoming movies, and reserve tickets seamlessly and in total security with the Reel Cinemas iPhone app. Serving as a one-stop shop for all cinephiles’ needs, the Reel Cinemas app guarantees never again having to stand in line to purchase movie tickets.

Currently comprising mobile services for iPhone users, the applications will be expanded to incorporate additional features and support other diverse platforms in due course. iPhone users can download the free iPhone applications through the iTunes App Store using their username and password.

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