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The Dubai Mall, Downtown Dubai hosts month-long ‘Electronics Promotion’ offering an array of prizes

Dubai, UAE; May 5, 2011: The Dubai Mall, Downtown Dubai, the world’s largest shopping and entertainment destination, will host a month-long promotion dedicated to electronics. All electronic retailers are participating in the promotion to be held through May offering an array of prizes for lucky winners.

• Shoppers who spend AED 200 at electronic retailers stand to win LED television, Blu Ray player, home theatre system and a grand prize of AED 50,000 gift voucher from Panasonic
• Over 30 electronic retailers at The Dubai Mall to participate in promotion
• Exclusive online promotions for the tech-savvy ones

Dubai, UAE; May 5, 2011: The Dubai Mall, Downtown Dubai, the world’s largest shopping and entertainment destination, will host a month-long promotion dedicated to electronics. All electronic retailers are participating in the promotion to be held through May offering an array of prizes for lucky winners.

Shoppers who spend AED 200 at any of the electronics retailers will receive a raffle coupon from the Guest Services to enter the draw. Weekly prizes at the draws to be held on May 8, 15 and 22 include an LED 38”, Blu Ray Player and Home Theatre System. The grand prize, to be drawn on June 1, 2011 is an AED 50,000 gift voucher from Panasonic.

Drawing on its huge popularity in the social media circle, The Dubai Mall will also run exclusive online competitions for its Twitter (www.twitter.com/TheDubaiMall) followers and Facebook (www.facebook.com/TheDubaiMall) fans.

A highlight of the social media campaign is a ‘Tag’ competition, whereby fans and followers are requested to visit the participating retailer to identify the tagged product and write about it on the social media network. Every week one lucky winner will be awarded a gift voucher worth AED 5,000 from Panasonic.

Nasser Rafi, Chief Executive Officer at Emaar Malls Group said: “The Dubai Mall has established its credentials as the most popular shopping and entertainment destination having hosted over 13.5 million visitors in the first quarter of this year, and over 47 million visitors in 2010. The mall has a strong portfolio of electronic retailers, and this dedicated promotion on electronics items will further add value to the customer experience of our mall visitors. As a leader in social media in the region amongst malls, we are also leveraging our presence by offering our Twitter followers and Facebook fans a unique opportunity to be part of the promotion.”

The electronics retailers at the mall offer the entire spectrum of electronics – from the most modern gadgets to the essentials, representing all leading global brands. Located in the heart of Downtown Dubai, described as ‘The Centre of Now,’ The Dubai Mall has 1,200 retail outlets, several of them flagship stores or Middle East debuts of global brands, and 160 F&B outlets.

Visitors at the mall can also enjoy the leisure assets including Dubai Aquarium & Underwater Zoo with over 33,000 aquatic animals and the world’s largest acrylic viewing panel; the Olympic-sized Dubai Ice Rink; the Middle East’s first of its kind SEGA Republic theme park; the region’s first KidZania® children’s edutainment centre and Dubai’s largest megaplex, the 22-screen Reel Cinemas.

The Dubai Mall also offers exclusive access to At the Top, Burj Khalifa, the world’s highest observatory deck with an outdoor terrace in the world’s tallest building. The Dubai Mall’s waterfront promenade opens to spectacular views of The Dubai Fountain, the world’s tallest performing fountain.

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