Dubai, UAE; May 25, 2011
: Emaar Properties has joined hands with the LEGO® Group to unveil the Architecture Series model of Burj Khalifa, the world’s tallest building. The unveiling celebrates the launch of the Burj Khalifa as a set in the LEGO Architecture series.
Dubai, UAE; May 25, 2011: Emaar Properties has joined hands with the LEGO® Group to unveil the Architecture Series model of Burj Khalifa, the world’s tallest building. The unveiling celebrates the launch of the Burj Khalifa as a set in the LEGO Architecture series.
To mark the retail launch on May 25, 2011 exclusively at At the Top, Burj Khalifa retail store until its global launch later, a model of Burj Khalifa constructed using the LEGO Architecture Series will be displayed at the Star Atrium in The Dubai Mall until May 29, 2011.
The Burj Khalifa model joins the prestigious line-up of the LEGO® Architecture collection and has been designed by Adam Reed Tucker, a renowned architect and one of the 13 LEGO-certified professionals.
The LEGO Architecture Series of Burj Khalifa celebrates the extraordinary union of art, engineering, and meticulous craftsmanship that defines the world’s tallest building.
Visitors can get a first-hand experience of the Burj Khalifa Architecture series model through the 2.7 m tall model display constructed using 141,971 unglued LEGO bricks. They can also have a hands-on feel through the interactive LEGO Play Bases at the venue.
The Burj Khalifa LEGO Architecture Series model, consisting of LEGO bricks, building instructions, and a content-rich booklet of facts and history of the tower, will be available for sale at the At the Top, Burj Khalifa store, located on the lower ground floor of The Dubai Mall.
Children from across Dubai are also being invited to participate in “create your own” Burj Khalifa model using the LEGO bricks. The models will be judged after the five-day activity, with the winning model to be displayed near the LEGO® Architecture Series model.
Visitors to the play area will also stand a chance to enter a raffle draw and win the Burj Khalifa LEGO model or tickets to At the Top, Burj Khalifa.
Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “The LEGO model of Burj Khalifa reflects the high standards that define the tower. Much like Burj Khalifa itself, the model embodies that spirit of global collaboration, and will open up a new opportunity for youngsters and architecture lovers to recreate the making of Burj Khalifa in the comfort of their homes using LEGO bricks.”
The designer of the model, Adam Reed Tucker, said: “As an architectural artist my desire is to capture the essence of a particular architectural landmark in its pure sculptural form. I don’t view my models as literal replicas, but rather my own artistic interpretations through the use of LEGO bricks as a medium.”
Aimed at celebrating the past, present, and future of architecture, the LEGO® Architecture series promotes the intricate planning, design, and structure of the world’s iconic and influential buildings, architects, and movements.