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Dubai Marina Mall hosts Middle East’s first urban digital art show

Dubai, UAE; March 14, 2011: Dubai Marina Mall, the definitive lifestyle, shopping and entertainment destination in New Dubai, has announced the launch of Contemporary Crosscurrents: Portraits and Electronic Arts. This will be the Middle East’s first urban digital art show, in association with the Streaming Museum from New York and Dolphin Creative.

• Contemporary Crosscurrents: Portraits and Electronic Arts to be held from March 16 to April 9

Dubai, UAE; March 14, 2011: Dubai Marina Mall, the definitive lifestyle, shopping and entertainment destination in New Dubai, has announced the launch of Contemporary Crosscurrents: Portraits and Electronic Arts. This will be the Middle East’s first urban digital art show, in association with the Streaming Museum from New York and Dolphin Creative.

The exhibition, coinciding with Art Dubai, will be held from March 16 to April 9, 2011, and will showcase the work of local and international artists, in an exciting new digital format.

The 30-minute exhibition will be broadcast at hourly intervals during the mall’s operating hours, for three weeks, on the exterior digital screen near the entrance of Dubai Marina Mall. There will also be a gallery set up inside the mall at the Dome Atrium, where the exhibition will be screened and information on the artists and the exhibition displayed.

Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “The digital art show is a unique exhibition that highlights the creative flourish of local and international artists, integrating the elements of modern technology. Bringing such innovative attractions to the Dubai Marina Mall underscores our commitment to provide new experiences for our visitors - something the residents of the Marina will appreciate.”

Contemporary Crosscurrents: Portraits and Electronic Arts is a state-of-the-art contemporary development in art, for public spaces. The exhibition is produced by the Streaming Museum – a new hybrid museum for the 21st century that presents multi-media exhibitions in public spaces across seven continents. The Streaming Museum includes 27 urban screens and other interactive, digital public displays.

Participants of the digital art show include local artists from Zayed University and American University of Dubai; two artists represented by Dubai’s Third Line Gallery; and international artists from North & South America, Asia and Europe. The curators are using the exhibition to stimulate interest for permanent urban screens to be established in key sites within the Middle East.

Dubai Marina Mall currently has over 120 retail outlets. The mall provides an exciting mix of tenants including a supermarket, fashion wear, accessories, jewellers, boutiques, book & toy shops and children entertainment, in addition to a food court and the 6-screen premium Reel Cinemas.

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