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Emaar Retail brings additional leisure destination at Dubai Marina Mall with its new Skate Zone

Dubai, UAE; November 28, 2012: Emaar Retail LLC, the premium leisure and entertainment provider, opened its new Skate Zone on The Promenade, in front of Dubai Marina Mall, providing residents and visitors of the Dubai Marina community and New Dubai an additional choice of leisure.

Dubai, UAE; November 28, 2012: Emaar Retail LLC, the premium leisure and entertainment provider, opened its new Skate Zone on The Promenade, in front of Dubai Marina Mall, providing residents and visitors of the Dubai Marina community and New Dubai an additional choice of leisure.

The synthetic rink, called Skate Zone, will operate until March 31, 2013, and is very similar to real ice in terms of aesthetics and the skating experience it assures. With Skate Zone, young visitors to Dubai Marina Mall will have an additional outdoor activity all-winter long.

Arif Amiri, Chief Executive Officer, Emaar Retail LLC, said: “The leisure sector is a fast-growing key component of retail and mall operations in Dubai. With the new Skate Zone, we are offering an added choice for visitors and residents alike, especially during the winter months, when the city witnesses a high-point in tourism arrivals and an increased preference for outdoor entertainment.”

Skate Zone adds to other leisure attractions at Dubai Marina Mall including the six-screen Premier boutique Reel Cinemas and the SEGA Republic Game Zone.

Whether it’s for perfecting figure skating skills or just for the pleasure of skating, visitors can rent skates at the site and enjoy skating for only AED 30 per hour. Skate Zone will offer six sessions between 3pm and 10:15pm during weekdays and eight sessions between 12:30pm and 10:15pm during weekends.

In addition to its attractions at Dubai Marina Mall, Emaar Retail also manages Dubai Aquarium & Underwater Zoo, featuring tens of thousands of aquatic animals; the Middle East’s largest and first of its kind indoor theme park – SEGA Republic; Dubai Ice Rink, the Olympic-sized ice-skating and events venue; KidZania®, the children’s award-winning edutainment centre; and the region’s largest megaplex, the 22-screen Reel Cinemas at The Dubai Mall.

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