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Emaar unveils trendy urban lifestyle Vida Residences, The Hills

Dubai, UAE; November xx, 2013: Emaar Properties, the global developer of iconic projects, is unveiling a brand-new urban lifestyle choice to Dubai with the launch of Vida Residences. Reflecting the core values of its newly launched Vida Hotels and Resorts, which will also service the residences, the Vida serviced apartments are defined by warmth, simplicity, and youthful vitality.

• A new concept as a tribute to youthful vitality, simplicity and warmth, Vida serviced residences will appeal to the young and trendy
• Regional launch of Vida Residences in three cities – Dubai, Abu Dhabi and showcase in Riyadh
• Central location near the fully-established Emirates Living development, with spectacular golf course-views
• Online registration commences on December 4 at www.emaar.com; sale on first-registered, first-served basis on December 7, 2013

Dubai, UAE; November xx, 2013: Emaar Properties, the global developer of iconic projects, is unveiling a brand-new urban lifestyle choice to Dubai with the launch of Vida Residences. Reflecting the core values of its newly launched Vida Hotels and Resorts, which will also service the residences, the Vida serviced apartments are defined by warmth, simplicity, and youthful vitality.

A choice of home for the trend-savvy, the Vida Residences are aesthetically designed and fitted, taking into consideration the modern choices of young professionals and families. Creating an inspiring environment, the 1-, 2-, and 3-bedroom Vida Residences offer all the modern comforts and amenities that suit the personality of its residents.

Vida Residences is located centrally near Emirates Living, a fully-established neighbourhood, with quick access to the Dubai Metro, Sheikh Zayed Road, Dubai Internet City and Dubai Media City. The homes will also enhance the quality of living of its residents with stunning views of a neighbouring golf course, not just from their living rooms, but also the bedrooms. Some units also open to views of Dubai Marina, which forms a glittering skyline by evening.

Emaar is launching Vida serviced residences regionally, led by the growing interest in Dubai as a safe investment haven and leisure destination. In addition to sales in Dubai and Abu Dhabi, Emaar is also offering investors in Saudi Arabia the opportunity to be among the first to own a stylish new home in the city.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “Dubai serves as the go-to city for a vast youthful demography of over 2 billion people below the age of 25 years across the Middle East, Africa, and Asia. Vida Residences is designed to serve as a new lifestyle destination for discerning youth and families. With Dubai underlining its status as a preferred business and tourism hub, the city also serves as a magnet for professionals around the world. Vida will meet their aspirations by offering a creative, convenient, and inspiring environment. We are marking the international launch of Vida to draw on the strong interest for stylish modern homes in Dubai from investors around the world.”

Vida residents will have access to the adjoining Vida Hotel and its amenities, an urban hub featuring signature restaurants and business centre facilities. They can also access the barbeque deck and yoga lawn within The Hills project, Emaar’s premium villa community in the city. A sustainable building development, Vida residences will leverage renewable energy options, focus on waste minimisation, and promote energy and water efficiency, with ‘green features’ integrated right from the design stage.  

Distinguished by its low-rise architecture, Vida Residences are set in two 12 to 15-storey buildings. The homes will feature contemporary finishes and design, with chic colour schemes. With advanced telecom and entertainment connectivity, the homes will have 24-hour security and maintenance support.

Potential investors can register their interest online at www.emaar.com from November 27, 2013. The sale will be held on November 30 at Emaar Sales Centre in Emaar Square, Downtown Dubai and at the Emaar Sales Centre in Al Nahda Tower, Abu Dhabi from 10am. The Riyadh showcase will open at 9am at xx.

For more information please call, +9714 366 1616 (International) or 800 36227 (UAE), or email globalsales@emaar.ae.

The first hotel in the Vida Hotels and Resorts portfolio, Vida Downtown Dubai is set in the heart of the world’s most prestigious square kilometre, opposite Souk Al Bahar and in close proximity to Burj Khalifa and The Dubai Mall. More Vida hotels are being planned in strategic locations across the city and other key markets.

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