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Emaar Properties marks first CNN International sponsorship

Dubai, UAE; December xx, 2013: CNN International today announced that Dubai-based global developer Emaar Properties has marked its sponsorship of ‘One Square Meter,’ a new weekly segment within CNN’s nightly ‘Global Exchange’ show exploring the ever-changing landscape of real estate in emerging markets.

• Global property developer to sponsor ‘One Square Meter,’ debuting on Tuesday, December 17, on ‘Global Exchange’
• ‘One Square Meter’ explores ever-changing landscape of real estate sector in emerging markets

Dubai, UAE; December xx, 2013: CNN International today announced that Dubai-based global developer Emaar Properties has marked its sponsorship of ‘One Square Meter,’ a new weekly segment within CNN’s nightly ‘Global Exchange’ show exploring the ever-changing landscape of real estate in emerging markets.
 
The sponsorship will position Emaar in front of CNN’s upscale online and television audience across Europe, Middle East, Africa and Asia. 
 
xx for CNN International said: “We’re delighted that Emaar has chosen to broaden its connection with CNN International’s audience through this cross-platform campaign. The sponsorship builds on previous relationships and gives them the opportunity to put their brand messaging in front of the key business decision maker audience we can guarantee to deliver.”
 
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “The pioneer of integrated master-planned communities in Dubai, Emaar has a strong portfolio of projects in several key emerging markets in the Middle East and North Africa region and the Indian Subcontinent. Our developments focus on energising local economies through a focus not just on property but also by building robust hospitality and mall assets. ‘One Square Meter’ on CNN International’s Global Exchange highlights the impact of the real estate sector on emerging markets, and through our support, we are focused on further strengthening our brand equity across a wide international audience.”

‘One Square Meter’ will explore leading architectural designs, city plans and demand for property internationally to help inform viewers and potential investors in international markets. ‘One Square Meter’ launches on Tuesday, 17 December, as a segment within ‘Global Exchange’, CNN International’s prime time business show which airs Sunday to Thursday at 1600 GMT / 2000 UAE. www.cnn.com/onesquaremeter

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