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‘Vogue Fashion Dubai Experience’ by Emaar and Vogue Italia to shine the spotlight on global style trends

Dubai, UAE; October 9, 2013: Dubai is all set to host a celebration of the global fashion industry and style trends with Vogue Fashion Dubai Experience on Thursday, October 10, 2013, from 6pm to 3am at The Dubai Mall.

• An unprecedented line-up of celebrities to attend flagship fashion event organised by Emaar and Vogue Italia at The Dubai Mall on October 10
• Donatella Versace, Roberto Cavalli, and Naomi Campbell among high profile guests
• Fashion shows by emerging designers, high-fashion displays and charity dinner gala highlights of Middle East’s first-of-its-kind event

Dubai, UAE; October 9, 2013: Dubai is all set to host a celebration of the global fashion industry and style trends with Vogue Fashion Dubai Experience on Thursday, October 10, 2013, from 6pm to 3am at The Dubai Mall.

Organised by Emaar Properties, the global property developer, and Vogue Italia, one of the world’s most influential fashion magazines, Vogue Fashion Dubai Experience is the Middle East’s first-of-its-kind celebration of international fashion on a never before witnessed scale.

With a spectacular line-up of diverse fashion-related activities, the gala event will be attended by legendary designers, supermodels, television stars, opera singers, dancers, artists, and industry tycoons.

In an unmatched showcase of fashion, more than 250 leading brands that operate flagship outlets at The Dubai Mall will present their latest style trends. Additionally, young talent from across the world, mentored by Franca Sozzani, Editor-in-Chief of Vogue Italia, will showcase their creativity at colourful fashion shows to be attended by the visiting celebrities. To be screened across the mall’s multimedia displays, Vogue Fashion Dubai Experience is set to welcome over 400,000 visitors.

Exclusive fashion creations and lifestyle experiences will be auctioned at a charity dinner gala at The Pavilion, Burj Khalifa, to raise funds for Dubai Cares, the charity founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to promote children’s education in developing countries across the world.

Addressing a press conference in Dubai today, Mohamed Alabbar, Chairman of Emaar Properties, said: “Vogue Fashion Dubai Experience elevates our city to the league of fashion capitals by shining the spotlight on the impressive growth of luxury retail in Dubai, and the emergence of new designer talent from the region. The event also further establishes The Dubai Mall’s credentials as the must-visit destination for high-end shopping by visitors from around the world. Vogue Fashion Dubai Experience truly sets a new benchmark for Dubai, strengthening its reputation as a global hub.”
Mrs. Franca Sozzani said: “Vogue Fashion Dubai Experience will confirm Dubai as one of the world's fast growing fashion capitals. For the first time in this city, the leading names in the industry are joining hands for a true celebration of the best in fashion and support emerging designers from all over the world. The aim of Vogue Italia has always been to discover new talents and this seemed the perfect occasion to do something together.”

Tariq Al Gurg, Chief Executive Officer, Dubai Cares said: “Vogue Fashion Dubai Experience is a great example of how fashion and philanthropy can come together to achieve a humanitarian goal. The event has given us a great platform to appeal to the generosity of the fashion industry and showcase the work we have done to a global audience. We are extremely grateful to Emaar, The Dubai Mall, and Mrs. Franca Sozzani of Vogue Italia, for selecting Dubai Cares as the charity beneficiary of the fundraising gala, giving us the opportunity to be part of this prestigious event.”

High Profile Guests

The high profile guests who have confirmed their participation at the spectacular event is a veritable who’s who of the fashion industry.

In addition to the world’s most-admired fashion legends Donatella Versace, Roberto Cavalli and Silvia Fendi, as well as renowned designers Riccardo Tisci, Dean and Dan Caten of Dsquared, Remo Ruffini, and Philipp Plein, among others, Vogue Fashion Dubai Experience brings top-notch names who define the latest trends in the global fashion industry.

Illustrious super models Naomi Campbell and Karolina Kurkova, in addition to Eva Riccobono, and Afef Jnifen (who will also serve as the Masters of Ceremony for the event), will be joined by French actress Clotilde Marie Pascale Courau and film celebrities including Sabrina Ouzani and Amelle Chahbi.

Celebrated Italian operatic tenor Vittorio Grigolo; Italian danseur and principal dancer with American Ballet Theatre and guest artist at La Scala Theatre Ballet, Roberto Bolle; singer and TV celebrity Maya Diab; photographer and Emmy Award-nominated director Francesco Carrozzini; art curator Francesco Bonami and artist Francesco Vezzoli, will bring the power of artistic creativity to Dubai. 

Also to attend the event are Emanuele Filiberto di Savoia, Italian television personality, a member of the House of Savoy; Jonathan Newhouse, Chairman and CEO of Conde Nast International; Gianpaolo Grandi, Vice President of Conde Nast International Vice President; Ettore Mocchetti, Editor-in-Chief of AD Italy; and Luca Dini, Editor-in-Chief of Vanity Fair Italy.

Fantastic Fashion Showcase

More than 250 international fashion brands will showcase their most representative creations at Vogue Fashion Dubai Experience. Highlighting the latest trends and fashion milestones, the exhibitions have been specially curated to captivate visitors. The participating brands include: Versace, Armani, Valentino, Chanel, Dior, Elie Saab, Jean Paul Gaultier, Givenchy, and Dolce & Gabbana, among others.

A highlight of Vogue Fashion Dubai Experience is an exclusive photography exhibit of 50 of the most iconic covers of Vogue Italia. The retrospective will include some ground-breaking covers featuring women of different age and race that helped establish Vogue Italia as one of the most influential publications in the fashion industry. Visitors will also have the opportunity to experience the ‘super model experience’ by customising the cover of Vogue Italia with their own portrait shot by a professional photographer.

An eco-friendly section will present short films on eco-fashion projects as well as eco-friendly collections as examples of the sustainable initiatives of Vogue Italia’s editorial staff. During the event, dedicated stands will sell copies of Vogue Italia and L’Uomo Vogue as well as official Vogue Fashion Dubai Experience t-shirts, shopping bags and other merchandise.

The participating stores will exhibit merchandise for sale, created especially for Vogue Fashion Dubai Experience, with part of the proceeds from the sale also going towards Dubai Cares.

Nurturing Youth Talent

Selected under Vogue Italia’s stringent international standards, eight up-and-coming designers will showcase their work at the event. The designers selected to present their collections are: Wadha Al Hajri from Qatar; Mohammed Ashi and Razan Alazzouni from Saudi Arabia; Lulwa Al Amin from Bahrain; Ituen Basi from Nigeria; Simone Rocha from Ireland; Andrea Incontri from Italy; and Esme Vie from Russia.

Vogue Fashion Dubai Experience is supported by: Emirates Airline, Audi, Sephora, MBC, MasterCard and Cruciani.

For more information visit www.thedubaimall.com or follow on Twitter (@TheDubaiMall; #VFDE), Facebook, or Instagram.

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