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Over 250 fashion brands join hands for The Dubai Mall’s ‘Vogue Fashion Dubai Experience’ on Oct. 10

Dubai, UAE; June 18, 2013: The largest of its kind global fashion event in Dubai will elevate the city’s stature as one of the top international style destinations with The Dubai Mall’s ‘Vogue Fashion Dubai Experience’ to be held on October 10, 2013.

• Largest of its kind international fashion event puts Dubai in the global spotlight
• Mentoring session for Emirati and regional fashion designers highlight of the event
• Gala dinner featuring international celebrities to raise funds for Dubai Cares

Dubai, UAE; June 18, 2013: The largest of its kind global fashion event in Dubai will elevate the city’s stature as one of the top international style destinations with The Dubai Mall’s ‘Vogue Fashion Dubai Experience’ to be held on October 10, 2013.

Organised in partnership with Vogue Italia, one of the world’s style-setting fashion magazines, ‘Vogue Fashion Dubai Experience’ will bring together an unprecedented 250 fashion brands in an extended retail and lifestyle celebration at The Dubai Mall.

Setting a clear differential, ‘Vogue Fashion Dubai Experience’ will be highlighted by dedicated mentoring sessions for Emirati and regional fashion designers led by Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, and other renowned celebrities.

A gala dinner underlining the spirit of sharing will also be hosted, to be attended by international celebrities, with the proceeds to go towards Dubai Cares, the charity initiative founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

Mohamed Alabbar, Chairman of Emaar Properties, said: “The Vogue Fashion Dubai Experience will be the most definitive fashion celebration in the city, with the world’s leading names in the industry joining hands for a true celebration of the best in fashion. Today, Dubai serves as the undisputed style capital of the region, with the high-density aggregation of luxury brands at The Dubai Mall making it the must-visit shopping destination for fashionistas from around the world.

“Vogue Fashion Dubai Experience will be unmatched in scale, with emphasis on both showcasing the newest trends as well as promoting retail. The choice of Vogue Italia to host the event in the city and at The Dubai Mall is a strong declaration to the global fashion circuit that Dubai has indeed arrived. Further, by nurturing young talent and raising funds for Dubai Cares, the event underlines the strong societal role that the fashion industry can play.”

Franca Sozzani, Editor-in-Chief of Vogue Italia, said: “The Dubai Mall is a Fashion World. Vogue Italia is the Fashion Magazine. To make an event together means to welcome all the people who love fashion, and also to give an opportunity to young talents to show their creativity and their talent. But this event has another aim, too, and that is to raise funds for Dubai Cares which is one of the most internationally recognised organisations in helping children for education and health. We are really delighted to participate in such an incredible project and to underline how much The Dubai Mall and Vogue care about creativity and social opportunities.”

Billed to position The Dubai Mall as a definitive fashion destination, the event will witness impressive showcases of the latest fashion trends, bringing fashionistas from around the world for an unprecedented celebration.

The Fashion Catwalk, the vibrant heart of The Dubai Mall’s dedicated fashion precinct, will host a fashion show where international talented designers will showcase their collection. The various activities will also be telecast live through the mall’s multimedia displays. Over 400,000 visitors are expected for the colourful celebration of style and glamour.

The mall will be decked up to mark ‘Vogue Fashion Dubai Experience’ with exclusive settings ready to host a series of special events. The Grand Atrium will host an exhibition featuring 50 Vogue covers that have earned a place in fashion history books.

The participating stores will exhibit merchandise for sale, created especially for the ‘Vogue Fashion Dubai Experience,’ with part of the proceeds from the sale also going towards Dubai Cares, which works to improve children’s access to quality primary education in developing countries.

Located in the heart of the prestigious Downtown Dubai mixed-use development, The Dubai Mall has over 1,200 retail outlets and two anchor department stores. The 440,000 sq ft Fashion Avenue, dedicated to high fashion, positions The Dubai Mall as the fashion hub, while The Souk, featuring 99 stores offering gold & jewellery, traditional handicrafts, souvenirs, abayas, perfumes and carpets, among others, is a dedicated precinct designed to reflect traditional Arabic heritage and culture. The mall is also linked directly to the Dubai Metro station through an air-conditioned travellator.

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