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New adrenaline-fuelled rides strengthen family experience at SEGA Republic

Dubai, UAE; June 27, 2013: Fasten your seat belts; an array of new adrenaline-fuelled and action-packed rides has been introduced at SEGA Republic, one of the largest of its kind indoor theme parks in the Middle East, located in The Dubai Mall.

• Indoor theme park in The Dubai Mall gets a full makeover with new rides and a new entrance
• Xyclone, Robotnik, Lazeraze, and Bumper Cars add exciting experiences to current array of rides

Dubai, UAE; June 27, 2013: Fasten your seat belts; an array of new adrenaline-fuelled and action-packed rides has been introduced at SEGA Republic, one of the largest of its kind indoor theme parks in the Middle East, located in The Dubai Mall.

Emaar Retail, the premium provider of leisure and entertainment, has introduced new attractions at SEGA Republic. Now, with a total of 14 exhilarating rides, visitors are assured of enhanced thrills in a family environment. The main entrance to the indoor theme park has also been revamped, with added access through entrances near Reel Cinemas and KidZania®.

With the addition of new rides, energy-enthusiasts can now try ‘Xyclone,’ an exciting attraction where riders are seated in a circular base that rotates as its arm sways and tilts up to 360 degrees, and ‘Robotnik,’ which combines exhilarating swinging movements and rotations, promising to satisfy adrenaline junkies.

Those looking for a physical and mental challenge can try their skills at the ‘Lazeraze’ a fun and innovative laser maze, where the most flexible and wise will come out on the top when they navigate among a web of lasers to reach the end without brushing against the rays; while the driven can take their chances on ‘Racer’ Bumper Cars, for a speed-infused rush and strategic game, where the victorious must avoid being hit by other vehicles.

Adding to the family indoor theme park experience, little ones can have fun at the ‘soft play area’ featuring customised activities to keep them entertained for hours. These will join Spin Gear, Sonic Hopper, Half Pipe Canyon, Storm-G, Wild Wing, Wild Jungle, Initial D-4, Lets Go Jungle Special, and Outrun Special Tours SDX, the existing family of rides of the indoor theme park, as well as the 170 amusement games.

Maitha Al Dossari, Chief Operating Officer, Emaar Retail LLC said: “The new additions underline Emaar Retail’s commitment to continuous enhancement and expansion of its leisure assets, and providing innovative experiences for visitors. SEGA Republic has already set an industry benchmark in indoor entertainment with its current repertoire of rides and games, and with the additional attractions, it will continue to attract residents and tourists from across the region, contributing to Dubai’s leisure tourism sector.”
Recording robust growth in visitor numbers since its opening, SEGA Republic in The Dubai Mall has been developed by Emaar Retail in partnership with SEGA Corporation, Japan’s leading indoor theme park developer.

In addition to SEGA Republic, Emaar Retail manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring one of the largest acrylic viewing panels in the world, home to thousands of aquatic animals; the unique children’s’ edutainment centre KidZania®; Reel Cinemas, the UAE largest megaplex with 22-screens and Dubai Ice Rink, the Olympic-sized ice-skating and events venue - all in The Dubai Mall. The Emaar Retail portfolio also includes the ‘premier’ Reel Cinemas Cineplex and SEGA Republic Game Zone in Dubai Marina Mall.

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