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Emaar launches exclusive ‘Boulevard Point’ homes, with direct access to The Dubai Mall

Dubai, UAE; January 19, 2014: Global property developer Emaar Properties PJSC, has raised the benchmark in distinctive urban luxury, with the launch of ‘Boulevard Point,’ in Downtown Dubai, the company’s flagship mega-development.

• 63-storey tower to feature 297 residences elegantly designed to reflect cosmopolitan lifestyle of Downtown Dubai

• Located above The Dubai Mall extension, ‘Boulevard Point’ to offer direct access to The Dubai Mall via a bridge link

• Emaar to launch sales on January 25, 2014 for ‘Boulevard Point’ in Dubai, Abu Dhabi, and Singapore; dedicated showcases to be held in Riyadh and Doha

• Online registration for Dubai, Abu Dhabi, and Singapore, to commence on January 22 at; dedicated showcases in Riyadh and Doha open on first-come-first-serve basis

‘Boulevard Point’ is set to become a referral point in real estate, architecture, and luxury living in the most coveted community. Featuring 297 residences across 63 storeys, it will encompass of one- to three-bedroom residences set to launch to discerning investors on January 25, 2014.

Boasting a lifestyle that is privy to a select few, ‘Boulevard Point’ is designed to reflect the diversity and vibrancy of Downtown Dubai, with stone countertops, pendant lights, and glass paneling implemented to enhance each living space with a tasteful, modern aesthetic.

Assuming new depth and meaning, ‘Boulevard Point’ will house world-class facilities and amenities catering to an entire spectrum of needs, including swimming pools, dedicated children’s area, fully-equipped gymnasium, and a community-centric lawn and barbeque deck.

Located above The Dubai Mall extension, ‘Boulevard Point’ will offer direct access to The Dubai Mall through a dedicated bridge link, and stunning views of The Old Town and Souk Al Bahar. Select apartments will also open to views of Burj Khalifa, the world’s tallest building, and The Dubai Fountain, the world’s tallest performing fountain.

Residents can also take advantage of the world-class retail, food and beverage, and leisure options available to them along Mohammed Bin Rashid Boulevard and within The Dubai Mall.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “Meeting the demand for serviced residences as second homes in Dubai, ‘Boulevard Point’ will redefine the luxury living experience. Positioned within walking distance to the city’s new cultural hub, The Opera District, ‘Boulevard Point’ will give residents a spectacular mix of arts and culture, in the world’s most prestigious square kilometre.”

Potential investors can register their interest for homes in ‘Boulevard Point’ online at from January 22. The sales on January 25, for Dubai will be held at Emaar Pavilion on Mohammed Bin Rashid Boulevard, Downtown Dubai and in Abu Dhabi, at the Emaar Sales Centre in Al Nahda Tower, from 10am; and at Marina Bay Sands in Singapore, from 2pm.

The dedicated showcases in Riyadh and Doha will be held on January 25 at Four Seasons Hotel Riyadh at Kingdom Centre, and Four Seasons Hotel Doha, respectively, from 9am, both on a first-come first-served basis.

For more information, +9714 366 1688 (International) or 800 36227 (UAE), or email

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