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At US$2.7 billion brand value, Emaar is largest global developer outside China serving over 200 nationalities

 

  • Premium developments by Emaar are most sought-after by international investors for the most competitive prices and assured returns
  • Dubai Creek Harbour, featuring the iconic Dubai Creek Tower and Dubai Square; Downtown Dubai, highlighted by Burj Khalifa and The Dubai Mall; Dubai Hills Estate, a serene green oasis in the heart of the city; Emaar South, located near the site of Expo 2020 Dubai; Emaar Beachfront, a private island destination; Arabian Ranches, an established villa community; and Dubai Marina, the region’s largest waterfront development, offer strong investment opportunities

Dubai, UAE; September 12, 2018: Emaar Properties, the global developer, has been ranked as the world’s largest property company outside China, with a brand value of over US$2.7 billion, making it the first choice for international investors seeking high-value returns.


A new ranking by Brand Finance, the brand valuation and strategy consultancy, has ranked Emaar as the only company outside China in the top 10 most valuable real estate brands, with its brand value increasing by 39 per cent in the past year. Emaar is also among the top 10 brands in the Middle East led by its strategic new developments. 


The new ranking of Emaar underpins its appeal among high net worth global investors seeking real estate investment opportunities in Dubai, one of the fastest growing global cities, with Emaar already serving more than 200 nationalities as its valued customers. 


Emaar’s investors include people from China, Singapore and Southeast Asia, South Asia, Japan, the UK and rest of Europe, the US, Egypt and from across the wider Middle East and North Africa, making it the most diverse in its customer-base compared to the real estate companies in China or any other part of the world. 


Mohamed Alabbar, Chairman, Emaar Properties, said: “The ranking of Emaar as the world’s largest real estate developer outside of China further highlights our credentials in delivering world-class property for discerning customers from across the world. As a multicultural city that is home to over 200 nationalities, Dubai is today among one of the most desirable destinations for real estate investments, and Emaar meets the aspirations of investors who are seeking strong long-term returns, with our most competitive rates on premium projects compared to similar developments in global cities.” 


Emaar has a strong and proven track-record in delivering premium projects. To date, Emaar has handed over more than 47,900 residential units in Dubai and other international markets since 2002. In Dubai alone, Emaar has delivered more than 34,800 residences to investors from across the world. 


Highlighting the strong investor appeal for Emaar’s residential launches, the company reported total sales of AED 6.23 billion (US$ 1.70 billion) during the first half of this year. Emaar now has a total sales backlog of over AED 38.50 billion (US$ 10.48 billion), majority of which will be recognised as revenue over the next three to four years. In the first half of the year, Emaar launched the sale of over 3,600 residential units across its mega developments in Dubai. It now has a development pipeline of over 60 residential projects in the UAE with over 28,000 units. 


With over 10 mega-developments in its portfolio, Emaar is offering several attractive investment opportunities for global investors with its launches in Dubai Creek Harbour, the six square kilometre mega-development, only 10 minutes from the Dubai International Airport and the iconic Bur Khalifa, as well as overlooking the Ras Al Khor Wildlife Sanctuary, home to rich mangroves and migratory birds including the pink flamingos. 


Dubai Creek Harbour features the upcoming new icon, Dubai Creek Tower, and Dubai Square, the retail metropolis of the future, adding to the long-term value investors derive from the development. The first homes in Dubai Creek Harbour’s Creek Island Dubai, a one-of-a-kind waterfront destination with a vibrant Creek Marina, will be handed over next year and will bring lavish island living to over 33,500 residents. 


Another high-value investment opportunity is in Downtown Dubai, the flagship mega-development by Emaar, featuring the iconic Burj Khalifa, The Dubai Mall, The Dubai Fountain and Dubai Opera. The established development is also the world’s most visited lifestyle destination, welcoming more than 80 million annual visitors. 


Investors can also be part of Dubai Hills Estate, one of the largest master-planned communities in the city. Offering a unique opportunity to live a serene lifestyle in the heart of Dubai, Dubai Hills Estate offers breath-taking views of the iconic Dubai skyline, in addition to parks and other lifestyle amenities. Developed as a joint venture with Meraas, Dubai Hills Estate features an 18-hole championship golf course, the Dubai Hills Golf Club; and the Dubai Hills Mall, among other amenities. 


Emaar Beachfront, a private gated island destination in the Arabian Gulf, offers residents the opportunity to experience Miami beach style living in Dubai, while Emaar South, a joint venture with Dubai South, is a green neighbourhood, located only minutes away from the site of Expo 2020 Dubai, and from Al Maktoum International Airport, set to be the biggest in the world. Arabian Ranches, an established villa community, and Dubai Marina, the region’s largest waterfront destination, also appeal to global investors for the luxury lifestyle they offer in Dubai. 


Emaar’s brand-value also draws from its strategic partnership with Aldar for a new joint venture to develop the world’s next era of iconic destinations that will shape the UAE’s ever-evolving skyline. The JV has a targeted AED 30 billion development pipeline with an initial focus on two projects in Abu Dhabi and Dubai.

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