Emaar’s community residents came together once again to mark the spirit of sharing, caring and togetherness this Holy Month of Ramadan.
Emaar Community Management joined hands with them to host an Iftar for service providers of Emaar’s integrated neighbourhoods.
Residents of The Springs, The Meadows, Emirates Hills, The Lakes and Hattan hosted the Iftar on the lawns behind Springs 15. By ‘serving the providers,’ Emaar Community Management and residents demonstrated their thankfulness to the community workers for their hard work in the upkeep of the neighbourhoods. They were also welcomed by Ahmad Al Matrooshi, Managing Director – Emaar Properties and Jeevan D’Mello, Chief Customer & Community Officer - Emaar Properties.
The event was part of the #BuildingCommunities campaign being organised by Emaar Properties with the goal of encouraging people to undertake random acts of kindness and make a positive difference during the Holy Month.
Fostering community spirit, #BuildingCommunities has successfully brought together Emaar’s community residents, who volunteer in hosting the Iftar as well as take part in charitable initiatives. They can take part in the campaign by donating bread, laban, fruit juices, bananas and apples, and participate as volunteers to serve the community workers.
Further, Emaar is distributing #BuildingCommunities boxes as part of the campaign to complement the ‘Year of Giving’ announced by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan for supporting less privileged communities through charitable initiatives.
Each box has gift vouchers valued at AED 100, and instructions on the charitable deed to be done, which could be anything from buying a stranger a present using the voucher or gifting it to a person in need. The voucher can be used at The Dubai Mall, Address Hotels + Resorts, Reel Cinemas as well as all other Emaar businesses.
Several such kindness boxes have been placed in Emaar’s neighbourhoods, where residents can use the vouchers to bond with neighbours or touch a person’s life through random acts of kindness.
Emaar is also highlighting the stories of people who have made a positive change through their charity initiatives. Through inspiring videos of their work, Emaar aims to engage people to positively impact the community this Holy Month and beyond. The public can take part in this innovative social experiment by sharing their stories of kindness on Emaar’s social media channels under the #BuildingCommunities campaign. One winner will be chosen, and Emaar will donate a cash prize of AED 20,000 directly to the winner’s charity of choice.
Follow and participate in the campaign on Emaar’s social networks with the hashtag #BuildingCommunities