In a never-before example of digital transformation in the hospitality industry, Emaar Hospitality Group has set an impressive first with the launch of five native Applications (Apps) that enhance the digital lifestyle experiences for guests.
The first-of-its-kind in the world of hospitality, the Apps stand apart for their focus on individual hotels under the Group as opposed to conventional industry practices, and assure end-to-end digital connectivity with the hotel for guests over their mobile phone.
The introduction of the new Apps is in line with the new digital strategy of Emaar to drive enhanced customer experiences. The ‘mobile first’ approach of Emaar Hospitality Group, combined with its ambition to be an industry leader in using technology to enhance guest experience, is set to be an industry game changer by delivering an innovative digital experience for guests.
The Apps are part of a series of other digital initiatives being implemented by Emaar Hospitality Group. They draw on the tremendous potential offered by the increased internet and smartphone penetration in the region. It is also aligned with the aspirations of the region’s 200 million youth population, who form the new generation of travellers and entrepreneurs.
Emaar Hospitality Group selected Go Find It Technologies SA as its partner in developing the Apps. Marking the first phase of the digital transformation across the Group, the Apps are being developed for Address Hotels + Resorts, Vida Hotels and Resorts, Rove Hotels, Palace Downtown and Manzil Downtown, taking into consideration the unique guest profiles and preferences of the hotel brands and individual hotels.
Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown and Manzil Downtown Apps have gone live with the Rove Hotels App to go live shortly.
Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group, said: “This is truly historic as we pioneer a new digital trend for the hospitality sector. Now our guests have all the connectivity and convenience they need for a memorable experience at our hotels right at their fingertips.
“The five Apps are industry-defining, as they take into consideration the unique customer requirements of our three hotel brands. They will enable our guests to access a host of services on their mobile phones, while also providing us with real time data that will help us deliver value-added services to meet and exceed their expectations.”
The five Apps enjoy superior functionality. They are integrated with the hotels’ reservation systems, offer guests access to city guides, are social media friendly and push relevant information such as an invitation to join the ‘U By Emaar’ loyalty programme, special offers, relevant event information and much more.
The content offered within the Apps includes professionally produced City Guides highlighting what is happening in and around the city on a daily basis. This regularly updated information will account for around 30 per cent of the content within each App.
Additionally, individual hotels will create their own content to engage with guests in a meaningful way while making it easier for marketers to highlight relevant events as well as special offers across stays, dining, spa and more.
Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown, and Manzil Downtown Apps on iOS and Android are available for download on the App Store and Google Play; the Rove Hotels App will be available soon.