Press Releases

Islamabad, Pakistan; July 8th, 2010: Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC, has entered into an agreement with Roots School System (RSS), Pakistan to open a Roots School Campus in Islamabad’s premier Canyon Views residential development.

The Roots School System, a leading national educational household name in the education sector, will start its operations in Canyon Views as early as August 2010 with a pilot school to be transformed later into a flagship purpose built campus of the Roots school system. The announcement was made at ceremony held at Canyon Views to mark the signing of the agreement between Emaar Pakistan, the developer of the Canyon Views, and the management of Roots School System, Pakistan.

Dr. Dia Malaeb, Regional CEO of Emaar Middle East & Emaar Pakistan Group and Mr. Faisal Mushtaq, Director of Roots School System signed and exchanged the documents of agreement from both sides, while Mr. Matt Cronje , GM Emaar Pakistan and Mr. Mushtaque Rasul Chaudhry, CEO of Roots School System were also present on the occasion. A large number of residents of Canyon Views, faculty and parents of RSS students, distinguished leaders of civil and business society and from various walks of life were present at this signing ceremony.

Speaking on the occasion, Mr.Matt Cronje said school offering was always an integral part of the gated community as Canyon Views is, and it was good to see this promise turning into a reality at such an early stage. “Canyon Views project is now at an advance stage of development where property handovers are in progress and life is blooming progressively,” he said, adding “the opening of a quality internationally recognized school like Roots also marks Emaar’s commitment to its promise of delivering quality lifestyle community integrated with quality education as an amenity and service for the benefit of its valued customers.”

In his welcome speech, Mr. Faisal Mushtaq, Director of Roots School System said “for the last 22 years RSS has sponsored educational change, opportunity, achievement, excellence and excitement across communities, towns, cities through our student centered education system. Roots today is beyond education and schooling; it is changing the national education landscape and paradigm through its award winning curriculum, beyond the classroom teaching and learning initiatives, teacher training programs, qualifications, results, achievements, thus promoting ‘social change’ and ‘community re-engineering’.” He further said “we have set on sail to create ‘Roots World Class educational facility’ at the World Class Gated Community Canyon Views, Emaar, thus promoting quality education with a quality lifestyle for the benefit of Emaar residents, Islamabad.”

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Karachi, Pakistan; July 02, 2010: Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC, has signed Rs 1.5 billion contract with Paragon Constructors for the construction of mega structures in Crescent bay Karachi.

The contract which involves enormous construction and uplift work to be carried out in the 108-acre Crescent Bay was signed with Regional CEO of Emaar, Dr Dia Malaeb and Mr Aftab Siddiqui, Managing Director of Paragon signing the agreement documents from both sides.

Speaking on the occasion, Matt Cronje, GM Emaar Pakistan elaborated on key features of the nature of projects and the plans for construction and uplift of Crescent Bay, a vibrant seafront community of high-rise towers set along three crescent shaped man-made bays. “The Crescent Bay Development Project has been planned to enhance the Karachi skyline by providing a unique and quality residential, commercial and retail community in an exclusive area of the city,” he said.

Mr. Matt Cronje, reconfirmed Emaar’s presence in Pakistan and noted that Emaar is looking forward to a new era of business growth and in particular to the role Emaar will play in the developing of real estate in Pakistan.

Mr Matt Cronje said Emaar’s housing projects had already become a byline for quality and it was not just quality alone but the delivery of the quality at the right time that distinguished Emaar and gave it a competitive edge. “We have already demonstrated this through an in-time delivery of fully-prepared homes to our valued customers in the Canyon Views in Islamabad and we are committed to replicating these practices in the days ahead,” he said, adding Emaar is leading a trail of successes not just in Pakistan but elsewhere as well with building monuments such as Burj Khalifa, the tallest tower in the world and The Dubai Mall, the largest shopping and entertainment destination in the world, which stood a testimony to the ideals of professionalism and commitment also cherished at every level at Emaar Pakistan.

The scope of the contract covers all works related to the construction of the Core & Shell Structural Works including embedded MEP items, Masonry and Plaster Works for the high rise towers comprising two levels of basement, two levels of podium above ground, two towers, retail shops and townhouses, etc., located at Crescent Bay Development Project, DHA, Karachi. The amount of contract is exclusive of the already awarded/completed works with regard to Pile Caps, Slab on Grade and Raft Foundation.

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Islamabad, Pakistan; February 22, 2010: Emaar Pakistan, a country subsidiary of Emaar Properties PJSC Dubai, which has to its credit the world’s tallest building Burj Khalifa, has completed a series of model Alma townhomes at its Canyon Views project in Islamabad.

Canyon Views is an exclusive gated community with villas and townhomes in a range of architectural styles and amenities such as retail outlets, community club houses, parks, school and mosque.

Dr. Dia Malaeb, CEO Emaar Pakistan said, “Emaar, a trendsetter in real estate developments across the globe, brought Alma townhomes to Canyon Views with a commitment to provide a distinctive country living while enjoying the best modern amenities.” Alma townhomes were launched in May 2008 in Canyon Views after an overwhelming response from customers to Mirador Villas which were launched earlier in the same year. The first batch of Mirador Villas was completed and handed over to its customers last year and work on the remaining Mirador Villas and Alma townhomes is steadily progressing in line with delivery dates.

“Alma town homes, influenced by the splendid Mediterranean architecture are the masterpiece of internationally renowned architects. We focused on the local climate and natural terrain of Islamabad while designing this exceptional architecture. We believe that with life now starting to bloom at our Mirador villas, Canyon Views is the most desirable place to live” Dr. Dia added.

In Alma, Emaar introduced two design types with standard and upgrade options. The buildings comprise duplex, 4-plex and 6-plex residential units. Total area of each town home varies from 2,500 square feet to 2,850 square feet including balconies, verandahs and garages, with pitched roofs, high-ceilings and welcoming ornamentals. Keeping in view a modern lifestyle, broadband access is insured to each town home.

Top class fitted wardrobes in rooms, high-quality iron-mongery for the doors, imported electrical fittings and designer-fitted kitchens with ceramic floor tiles and imported sanitary fixtures and fittings are the unique characteristics of each townhome in Alma.

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Emaar Pakistan, the country subsidiary of Emaar Properties PJSC- developer of the world’s tallest building Burj Khalifa, is progressing at a very steady pace on its projects in Karachi and has already handed over the first batch of Mirador villas to its customers in Islamabad.

Piling works at Crescent Bay are well in progress and consequently the construction of raft foundation has started. Hundreds of foundation piles below each high rise building have been embedded into the bedrock in order to achieve full structural stability of the buildings and now the rafts will be constructed on this foundation

Dr. Dia Malaeb, CEO Emaar Pakistan expressed his satisfaction on the pace of work at Crescent Bay Project in Karachi and said that the company is moving ahead vigorously on its project. He said “Emaar is a global brand which has developed the world's tallest building Burj Khalifa and world’s largest mall The Dubai Mall. In Pakistan, we are committed and determined to keep our promises made to our valuable customers and the steady pace of progress in both our projects is evident to that.”

The current phase of the project is being constructed by Paragon Constructors (Pvt.) Limited whereas Engineering Associates Consulting Engineers are the official supervision and quality control engineers of the project. Approximately 3,220 cubic meters of concrete and 400 tons of steel will be used in the construction of each raft, ensuing quality construction. The raft will be properly protected by a waterproofing membrane. The top of the raft will become the Parking level of the building at the Second Basement Level.

The land reclamation & edge protection works started in November 2005, and top quality rocks, soil and backfilling materials were used by leading local contractor M/s Mayzood Giga.

Crescent Bay, the seafront wonder, is a vibrant community of high-rise towers set along three crescent shaped man-made bays. The Crescent Bay Development Project has been planned and is being developed by Emaar to enhance the Karachi skyline by providing a unique and quality residential, commercial and retail community in an exclusive sector of the largest city of Pakistan


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Islamabad, Pakistan; July 23, 2009: Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC, will be offering for sale a limited number of fully-constructed Mirador Villas at the Canyon Views development in Islamabad on July 25, 2009. Sales of villas will be held at the Islamabad and Karachi Sales Center on a first come, first served basis.

Emaar Pakistan is offering ready to move in villas at Canyon Views for those who missed booking in 2006. The launch of the limited selection of Mirador Villas will give prospective customers a golden opportunity to be part of a world-class community.

Emaar Pakistan had commenced hand over of Mirador Villas at a ceremony on July 18, 2009. Minister for Privatization Mr. Naveed Qamar handed over the possession documents of Mirador Villas to owners at the event.
Dr. Dia Malaeb, CEO, Emaar Pakistan, said: “The first Mirador Villas, launched in 2006 to an overwhelming response, are now ready and have been handed over to the customers thus, marking the beginning of a new community and lifestyle in Islamabad. With the launch of this limited inventory of villas more people will now be able to join the vibrant community of Canyon Views.”

Mirador villas are the first offering at Canyon Views, Emaar's first master-planned community project in Pakistan. The community features retail outlets, community club houses, parks, schools and Masjids.

With Mirador Villas, Emaar is bringing in the best of Portuguese style living, the architectural components of which go well for Pakistan’s warm climate. Perfectly suited for families, each stand-alone Mirador villa recreates the flourish of Portuguese architecture with terracotta walls, gabled roofs and wrought iron detailing. It is united with the community through a common architectural theme.

Wide-open green spaces, meandering walkways and tree-lined streets set the stage for an ideal getaway from the hustle and bustle of typical urban living. These stylish villas, located in close proximity to the city centre, are created to meet the requirements of people seeking unique living environments.

The limited collection offered for sale features four-, five- and seven-en-suite bedroom villas featuring spacious interiors, high ceilings and expansive balconies. Located in the heart of Islamabad, this Portuguese style villa community offers an array of lifestyle amenities, 24-hour security and facility management services.

Emaar Pakistan is one of the largest investors in Pakistan’s real estate sector and is also developing Canyon Views in Islamabad and Crescent Bay in Karachi.

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Islamabad; April 22, 2009: Emaar Pakistan, the country-subsidiary of global property developer Emaar PJSC, has awarded the contract for constructing roads in Canyon Views to Maqbool Associates (Pvt) Limited. Canyon Views is Emaar’s pioneering master-planned community in Islamabad and the contract covers construction of roads to network the Mirador Villa community in the project. The Rs 400 million road contract is expected to be completed in 289 days from the date of commencement of work.

Dr. Dia Malaeb CEO, Emaar Pakistan and Mr. Masood Hussain Shah, Executive Director Maqbool Associates (Pvt) Limited Pakistan, signed the agreement in a ceremony at Emaar’s Canyon Views Sales Center, Islamabad.

Speaking on the occasion Dr. Dia Malaeb said that “Canyon Views offers residents the comfort of living in a secure integrated community with amenities such as schools, healthcare centers, retail outlets, community centers and sport areas in close proximity.

“Emaar is committed to implementing world-class construction and infrastructure development standards within this community and Maqbool Associates has proven expertise in undertaking infrastructure projects to global standards. Our contract for road work in Canyon Villas to Maqbool Associates also highlights our development ethos of partnering with Pakistani firms in the construction of the master-planned community.”

Mr. Shah said that Maqbool Associates has a team of highly trained professionals in the field of road construction. Since the company’s inception some 50 years back, Maqbool Associates has completed several prestigious bridge, road and building projects. It is also a pioneer in providing Foundation Engineering Services to the construction sector in Pakistan.

Emaar Pakistan has already revolutionized the construction sector in the country with the introduction of advanced technologies such as the Tunnel Form System, which helps Emaar to develop high-quality villas swiftly.

Emaar’s development capabilities have also been endorsed with the RCCI Gold Award, and the PE1 developer rating by the Pakistan Credit Rating Agency Limited (PACRA) and National Engineering Services Pakistan (Pvt.) Limited (NESPAK).


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Islamabad: April 2, 2009: Having completed first stage of development work Emaar Pakistan, the country-subsidiary of global property developer Emaar PJSC, awarded the contract for construction of 80 Alma Townhomes at Canyon Views in Islamabad to Habib Rafique (Pvt) Limited (HRL), today. Work on the Townhomes will commence shortly and is scheduled for completion in March, 2011.

Dr. Dia Malaeb CEO, Emaar Pakistan and Mr. Shahid Rafiq, Director HRL Pakistan signed the agreement in a ceremony at Emaar’s Canyon Views Sales Center.

Earthwork of Alma Townhomes has already been completed, which comprised leveling the areas as per design, excavation of existing material and filling at designated locations according to the master plan.

Canyon Views is an exclusive gated community with villas and Townhomes in a range of architectural styles and amenities including retail outlets, community club houses, parks, schools and masjids.

Dr. Dia Malaeb said “As the first world-class master-planned community in Islamabad, Canyon Views has redefined the property sector of the country through its focus on offering an integrated lifestyle neighborhood. Apart from the elegant architecture of the homes, Canyon Views offers residents the comfort of living in a secure gated community with amenities such as schools, healthcare centers, retail outlets, community centers and sport areas in close proximity.”

He added: “HRL has been selected for the construction of Alma Townhomes in view of their proficient track record of working with such projects. Awarding this contract highlights our commitment to deliver Alma Townhomes to the customers on schedule. By working with Pakistani companies, we are also contributing to the overall socio-economic growth by creating job opportunities.”

Mr. Shahid Rafiq of HRL said: “Over the last five decades HRL has established its reputation for quality construction and timely delivery. Emaar Pakistan’s projects are considered as the most prestigious undertakings in Pakistan, and it is our privilege to be associated with the Canyon Views project. We will employ state-of-the-art technology and tools, and execute the project as per schedule.”

Emaar Pakistan has already revolutionized the construction sector in the country with the introduction of advanced technologies such as the Tunnel Form System, which helps Emaar to develop high-quality villas swiftly. Emaar’s development capabilities have also been endorsed with the RCCI Gold Award, and the PE2+ developer rating by the Pakistan Credit Rating Agency Limited (PACRA) and National Engineering Services Pakistan (Pvt) Limited (NESPAK).

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Islamabad, Pakistan; March 28, 2009: Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC, will launch sales of a limited collection of Mirador Villas in its Canyon Views mixed-use community on March 28, 2009.The event will be held at the sales centers of Emaar Pakistan in Karachi and Islamabad and starts at 9am.

Dr. Dia Malaeb, CEO, Emaar Pakistan, said: “The first Mirador Villas, launched in 2006 to overwhelming response, are now ready and will be handed over to customers very soon, marking the beginning of a new community and lifestyle in Islamabad. With the launch of this limited inventory of villas, scheduled for completion between late 2009 and early 2010, more people will soon be able to join the vibrant community of Canyon Views.”

The limited collection features four-, five- and seven-en-suite bedroom villas featuring spacious interiors, high ceilings and expansive balconies. Located in the heart of Islamabad, the Mediterranean style villa community offers an array of lifestyle amenities and 24-hour security and maintenance.

Canyon Views is an exclusive gated community with villas in a range of architectural styles and amenities including retail outlets, community club houses, parks, schools and masjids.

Emaar Pakistan is one of the largest investors in Pakistan’s real estate sector and is developing Canyon Views in Islamabad and Crescent Bay in Karachi.

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Islamabad January 26, 2009 - Emaar Pakistan, the country subsidiary of Emaar Properties PJSC, has successfully completed the first year of the deployment of Oracle E-Business Suite at its regional office.

“Emaar Pakistan implemented Oracle ERP as a step forward in adopting new technologies and part of management’s efforts to achieve greater efficiency at Emaar Pakistan’s operations” said Emaar Pakistan CEO Dr. Dia Malaeb who was present at the ceremony to celebrate the successful completion of the first year.

Pakistan has been the first country of Emaar international operations outside Dubai to implement Oracle ERP global instance leading the way for other operations such as Turkey, Jordan, Saudi Arabia and others who are starting to implement the system. Emaar Pakistan was also the first real-estate development company in Pakistan to make real-time use of a robust ERP solution for managing its property sales launches over ERP system. Oracle (ERP) application suite was identified as a key business requirement by Emaar International Risk Management Group, Dubai. Its implementation at Emaar Pakistan has enabled the finance, sales, property and purchase modules to be interlinked allowing all sales launches to be conducted online and Emaar to continue its focus on customer satisfaction.

With the implementation of eleven modules, the project was completed in record time of six months and achieved hundred percent objectives, in terms of time and costs. Since the successful Go – Live on 1st January, 2008, the program has proved very successful in data gathering, & reporting and has supported an increase customer satisfaction.

Felicitating Dr Malaeb and the Emaar team Ms Samina Riawan, Regional Director for Oracle South Asia Growth Economies (West) said, “I congratulate Emaar on its first anniversary of successful deployment of Oracle E-Business Suite, the most comprehensive suite of integrated, global business applications”. She added, “With Oracle, Emaar Pakistan has improved to identify and mitigate risk better, and provide better customer service."

Emaar PJSC is one of the world’s largest real estate development companies operating in 19 countries that has undertaken mega real estate projects in Islamabad & Karachi by the name of Canyon Views and Crescent Bay with investments worth AED 8.8 billion (USD 2.4 billion)

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Islamabad: Monday January 12, 2009- Emaar Pakistan, the country subsidiary of Dubai-based Emaar Properties PJSC, has been awarded the ISO 9001:2008 Certification for its DHA Islamabad Ltd. company. This applies to residential and commercial property development, project management and customer service of operations of Emaar DHA Islamabad.

Emaar Pakistan Chief Executive Officer, Dr. Dia Malaeb said: “Emaar has evolved as one the world’s leading developers because it believes in ensuring customer satisfaction. The ISO 9001:2008 certification provides a framework for taking a systematic management approach that helps in meeting customer satisfaction levels consistently.”

ISO 9001 is awarded to the companies by the ISO certifying team after ensuring that the company is following good quality management practices to international standards. It provides a set of standardized requirements for a quality management system, so that the company can turn out a product that satisfies the customer’s expectations.

Emaar has also been recently awarded a Gold Medal on the 21st RCCI Achievement Award in recognition of its services for supporting efforts of the government in meeting shortage in Housing Sector and bringing in state-of-the-art new technology in the construction industry.

Emaar Properties is currently developing Canyon Views in Islamabad, and Crescent Bay in Karachi. Canyon Views and Crescent Bay have opened to strong investor response, and construction is progressing as per schedule with contracts awarded to leading Pakistani companies.

Islamabad, Pakistan; 1st November, 2008: Emaar Pakistan, the country subsidiary of Dubai-based Emaar Properties PJSC, has appointed Dr Dia Malaeb, as its new Chief Executive Officer. Dr Malaeb will lead Emaar Pakistan’s multi-billion dollar projects in Islamabad and Karachi, and also explore new growth opportunities.

With a doctorate in Civil Engineering, Dr Malaeb has more than 25 years of experience in contracting, project management and real estate development. He has worked with leading construction and project development companies in Lebanon, Jordan and Saudi Arabia, and has extensive expertise in conceptualising large-scale projects and implementing them according to schedules.

Dr Malaeb said: “Pakistan is one of the high-growth markets for Emaar, and our projects are focused not only on creating world-class mixed-use communities but also in ushering in socio-economic growth by creating new job opportunities and supporting ancillary industries.”

Emaar Properties is currently developing Canyon Views and The Highlands in Islamabad, and Crescent Bay in Karachi. Canyon Views and Crescent Bay have opened to strong customers response, and construction is progressing as per schedule with contracts awarded to leading Pakistani companies.

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Emaar Pakistan, the subsidiary of global property developer Emaar Properties, is one of the largest foreign investors in the real estate sector of the country with investments of over US$2.4 billion announced already. The master-planned communities launched as part of the investment bring in to Pakistan the concept of integrated neighbourhoods – a trend pioneered by Emaar in Dubai, its international headquarters.

Emaar Properties has expanded to Pakistan in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation. Today, Pakistan is one of the key markets for Emaar, with the country already contributing to the international revenue stream through sale of Emaar Pakistan’s master-planned communities in Islamabad and Karachi.

Emaar’s approach to property development is to introduce integrated communities featuring the entire spectrum of lifestyle amenities such as healthcare, education, shopping malls and hospitality & leisure. Emaar’s projects in Pakistan – Highlands and Canyon Views in Islamabad and Crescent Bay in Karachi – are integrated communities that bring in a new lifestyle choice to the country.

Pertinently, Emaar’s projects also add to the socio-economic prosperity of the nation by creating employment opportunities and supporting the growth of ancillary industries. This complements Emaar’s vision for Pakistan to partner in the overall growth of the nation by energizing the economy through multi-faceted development.

Emaar has started sale of villas and town homes in Canyon Views in Islamabad, and also unveiled luxury residences in Crescent Bay. Master-planned by international architects and being developed by a team of Pakistan’s leading contractors and engineers, the projects have opened to strong customer response.

Canyon Views features villas and townhomes in varied architectural styles with the Mirador villas and Alma townhomes being hugely sought-after for the luxury finishes and quality fittings. The community is marked by wide open green spaces, meandering walkways and tree-frilled streets. Crescent Bay is spread over an area of 108 acres and features 45 high and mid-rise towers for residential and commercial purpose apart from shopping centers and a five star beach front hotel.

Canyon Views and Crescent Bay have already evolved as models for integrated township development in the country. Currently, contracts are being given out for a variety of construction-related aspects of the two developments. Emaar Pakistan has also reiterated its commitment to the country by hiring and nurturing local workforce in key roles of the company.

The company is introducing the latest construction technologies to the country as part of its commitment to invest in Pakistan’s real estate sector in the next two decades. Most recently, Emaar Pakistan launched the Tunnel Form System, an innovative construction technique, which will help Emaar to provide quality residences.

The Tunnel Form System ensures speedy construction, whereby it takes only two days to complete a villa with high build quality and better finishes. It will also eliminate chances of any settlement of foundation and give higher tensile compressive strength to walls and roof by strengthening concrete.

Emaar’s strong project execution capacity as per plan and ability to transfer ownership as per terms has been reaffirmed when Emaar DHA Islamabad Ltd, the joint venture between Emaar Pakistan and Defence Housing Authority (DHA) Islamabad, was assigned the PE1 developer rating by the Pakistan Credit Rating Agency Limited (PACRA) and National Engineering Services Pakistan (Pvt) Limited (NESPAK).

Billed as one of the Next Eleven economies, Pakistan’s economy has undergone a drastic transformation in favour of the Services sector. This has spurred the demand for world-class property – residences, commercial, retail and hospitality – which is currently being met by Emaar Pakistan.

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Karachi, Pakistan; September 2, 2008: Emaar Pakistan, the country-subsidiary of global property developer Emaar Properties PJSC, has awarded the piling work contract for towers in plot 7 & 8 within Crescent Bay to Paragon Construction, a leading Pakistani company. Crescent Bay is the pioneering master-planned community being developed by Emaar Pakistan in Karachi and is part of a multi-billion dollar investment by the company in the country’s real estate sector.

Mr Saleem Butt, Chief Operating Officer, Emaar Pakistan, signed the agreement with Mr Aftab Siddique of Paragon Construction in Karachi, recently. As per the contract valued at over Rs2 billion, Paragon will undertake the piling work for Reef and Pearl Towers within Crescent Bay, with piling expected to be completed in six months. Work on the super structure and mechanical, electrical and plumbing (MEP) works will start thereafter.

Mr Butt said: “Crescent Bay is energizing Karachi’s property sector as the pioneering master-planned community that brings in world-class standards in engineering and construction. Paragon Construction has been selected for the piling work for their accomplished track record in working with landmark projects.”

He added: “Awarding the contract and undertaking the work also highlight our commitment to hand over properties in Crescent Bay to the customers on schedule. By working with Pakistani companies, we are also contribution to the overall socio-economic growth by creating job opportunities.”

Mr Aftab Siddique of Paragon Construction said: “Emaar Pakistan’s Crescent Bay is one of the most prestigious undertakings in Pakistan now, and it is our privilege to be associated with the project. We will employ cutting edge technology and tools, and execute the project as per schedule.”

Emaar Pakistan has already revolutionized the construction sector in the country with the introduction of advanced technologies such as the Tunnel Form System, which helps Emaar to develop high-quality villas swiftly. The system gives higher tensile compressive strength to the walls and roof. Emaar’s development capabilities have also been endorsed with the RCCI Gold Award, and the PE1 developer rating by the Pakistan Credit Rating Agency Limited (PACRA) and National Engineering Services Pakistan (Pvt) Limited (NESPAK).

Emaar Pakistan recently launched Coral, Pearl and Reef towers within Crescent Bay to overwhelming customer response. During the launch, property was offered to 850 pre-registered applicants.

Emaar Properties has expanded to Pakistan in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation. Today, Pakistan is one of the key markets for Emaar, with the country already contributing to the international revenue stream through sale of Emaar Pakistan’s master-planned communities in Islamabad and Karachi.

Emaar’s approach to property development is to introduce integrated communities featuring the entire spectrum of lifestyle amenities such as healthcare, education, shopping malls and hospitality & leisure. Emaar’s projects in Pakistan – Highlands and Canyon Views in Islamabad and Crescent Bay in Karachi – are integrated communities that bring in a new lifestyle choice to the country.

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Islamabad: Rawalpindi Chamber of Commerce & Industries (RCCI) awarded the 21st RCCI Gold Medal for Achievement to Emaar Pakistan in recognition of its services in the housing sector. It was received by Regional Managing Director, Emaar Dr Nader Abdul Aziz Najam from The Punjab Chief Minister Mian Mohammad Shahbaz Sharif, who was the Chief Guest at the ceremony.
Emaar Properties PJSC is one of the world’s largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar has been shaping landscapes and lives in the Emirates since the company’s inception in 1997. Not just building homes, Emaar develops value-added, master-planned communities that meet the homebuyers’ full spectrum of lifestyle needs. A pioneer of innovative community-living concepts, Emaar is the prime mover of the Emirate’s real estate and construction sector.
On receiving the prestigious RCCI Award Dr. Najam said that “Emaar is extending its expertise in creating master-planned communities to international markets including Pakistan.”

            He pointed out that Emaar's developments in Pakistan are all master-planned communities introducing a new lifestyle to the country.” “Emaar’s multi-billion dollars projects like Canyon Views in Islamabad and Crescent Bay in Karachi are based on the concept of community living,” he added.

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Karachi, Pakistan; July 3, 2008: Emaar Pakistan, the country subsidiary of Emaar Properties, is receiving enthusiastic response to the sales event for the first phase of Crescent Bay, Karachi’s first master-planned community by the international developer.

Currently, customers who had registered on first come first serve basis at the soft launch of the project held in December 2007 are finalizing their purchase at the sales event being held until July 7, 2008 at the sales centres of Emaar in Karachi and Islamabad. Emaar sales team provides expert advice in selecting the property and providing an overview of the development.

Mr. Steve McCartt, Managing Director, Emaar Pakistan, said: “The enthusiastic turn out for the sales event is offering several registered customers the privilege of being the first home-owners in Crescent Bay, a world-class project in an integrated lifestyle environment. Customers can also gain a further overview of the project, in its entirety, at the sales centre, which showcases the various projects of Emaar Pakistan.”

Customers can choose properties from over 850 apartments in seven towers – Coral, Pearl and Reef Towers – that are part of the first phase of Crescent Bay mixed-use development. Crescent Bay is spread over an area of 108 acres and features 45 high and mid-rise towers for residential and commercial purpose apart from shopping centers and a five star beach front hotel. Leading international master planners and architects have developed the master plan of Crescent Bay. The project is being executed by top-class contractors on global standards.

Crescent Bay in Karachi and Canyon Views and The Highland in Islamabad are part of the multi-billion dollar investment plan of Emaar in Pakistan. These projects will energize the local economy besides creating livelihood opportunities for thousands of people.

Emaar’s expansion to Pakistan is in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation. Emaar Pakistan is redefining the property sector of the country through its focus on mixed-use projects that have a rich array of community amenities.

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Karachi, Pakistan; June 30, 2008: Emaar Pakistan, the country subsidiary of Emaar Properties, invites customers, who registered on First Come First Serve Basis in December 2007 for the Crescent Bay Phase 1 at the soft launch, to select apartments at a special sales event to be held from June 30 to July 7, 2008.

The sales will be held at the Karachi and Islamabad Sales Centers of Emaar Pakistan. Customers can choose from over 850 apartments in seven towers – Coral, Pearl and Reef Towers – that are part of the Crescent Bay mixed-use development.

To ensure the sanctity of First Come First Serve, Emaar has invited registered customers on an appointment basis with specific time schedules allotted to each customer. Emaar’s sales team will assist the customers in the selection of the property. The registration was held following overwhelming customer response to the launch of Crescent Bay. Invitation letters have been sent to registered customers informing of the date of appointment on when they can make their purchase.

Mr. Steve McCartt, Managing Director, Emaar Pakistan, said: “On completion, Crescent Bay Project will be the largest of its kind residential and commercial project of Karachi. With the pre-registration, we are giving a fair chance for potential customers to own a property in what is considered to be a world-class integrated neighbourhood.”

Crescent Bay is spread over an area of 108 acres and features 45 high and mid-rise towers for residential and commercial purpose apart from shopping centers and a five star beach front hotel.

Crescent Bay in Karachi and Canyon Views and The Highland in Islamabad are part of the multi-billion dollar investment plan of Emaar in Pakistan. These projects will energize the local economy besides creating livelihood opportunities for thousands of people.

Leading international master planners and architects have developed the master plan of Crescent Bay. The project is being executed by top-class contractors on global standards.

Emaar’s expansion to Pakistan is in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation. Emaar Pakistan is redefining the property sector of the country through its focus on mixed-use projects that have a rich array of community amenities.

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Islamabad, Pakistan; June 01, 2008: Emaar Pakistan, the country subsidiary of global property developer Emaar Properties PJSC, has recorded overwhelming customer response to the launch of Alma Townhomes at its master-planned Canyon Views community. Several hundred customers registered online for a chance to participate in the launch. Applicants were short listed through a random selection process in the presence of representatives of the media and Emaar management.

The successful applicants can choose from a range of townhomes located in several Mediterranean Villages within Canyon Views. The results of the random selection will be posted on the Emaar Pakistan corporate website (www.emaar.com/pakistan), which also has details on the sales process and FAQs on the project. All successful applicants will be invited to the sales center on the launch date for purchase of property.

Mr. Steve McCartt, Managing Director, Emaar Pakistan, said: “The overwhelming response to the launch of the Mediterranean Townhomes in Canyon Views highlights the customers interest in the project, which introduces a new lifestyle concept to Islamabad. We have chosen the applicants through a fair and transparent random selection process.”

He added: “The success of the Mediterranean Townhomes complements the strong customer response gained by Emaar earlier with the launch of the Mirador villas in Canyon Views. Emaar is on-track with the development of the community having awarded construction and other key contracts.”

Canyon Views is an exclusive gated community with villas in a range of architectural styles and amenities such as retail outlets, community club houses, parks, schools and masjids. The Alma townhomes offer spectacular views of lush landscaped parks and feature superior finishes. The townhomes are designed by world-renowned architects and come in two design types with Standard and Upgrade options. The buildings comprise of duplex, 4-plex and 6-plex units. The total area of each townhome ranges from 2,500 to 2,850 sq ft including balconies, veranda and garage, with pitched roofs and façade decorative elements.

All homes will feature advanced telecom and entertainment connectivity. The rooms have high ceilings, fitted wardrobes, high-quality ironmongery for the doors, imported electrical fittings, designer-fitted kitchen with ceramic floor tiles and imported sanitary fixtures and fittings.

Emaar Pakistan is one of the largest investors in Pakistan’s real estate sector and is developing The Highlands and Canyon Views in Islamabad, and Crescent Bay in Karachi. Emaar’s expansion into Pakistan is in line with its Vision 2010 to become one of the most valuable companies in the world.

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Islamabad, Pakistan; May 25, 2008: Emaar Pakistan, the country subsidiary of global property develop Emaar Properties PJSC, is launching the sale of Alma Townhomes within Canyon Views with on-line registration (www.emaar.com/Pakistan) for potential customers to begin from May 25, 2008. The launch of the Alma Townhomes follows the overwhelming customer response to Mirador villas launched earlier.

Canyon Views is an exclusive gated community with villas in a wide range of architectural styles and amenities such as retail outlets, community club houses, parks, schools and masjids. Potential customers can register for a wide range of Alma townhomes in several Mediterranean style Villages. The sales launch date will be announced later and registered buyers selected through a transparent random selection process will be invited for purchase of property.

Mr Steve McCartt, Managing Director, Emaar Pakistan, said: “Canyon Views is redefining the property sector of Pakistan with its focus on creating an integrated lifestyle neighbourhood. The elegant landscaping, the design excellence and extensive array of facilities make Canyon Views, located at the DHA Phase-II, a preferred home destination for Pakistanis seeking a world-class residential project.”

He added: “Emaar is launching the Mediterranean Townhomes following the strong customer response to our Mirador villas. Apart from being part of a vibrant community, the Alma townhomes offer spectacular views of lush landscaped parks and feature superior finishes. The homes are designed by world-renowned architects and further build on the secure, community living assured by Canyon Views.”

Each Alma Townhomes Village is accessed through a secure gate. Interlinking parks, walkways and tracks run through the lush landscaped surroundings thus creating an ambience of serenity away from the bustle of the city. The townhomes come in two design types with a Standard and Upgrade options. The buildings comprises of duplex, 4-plex and 6-plex units. The total area of each townhome ranges from 2,500 to 2,850 sq ft including balconies, veranda and garage with pitched roofs and façade decorative elements.

Apart from modern and high-quality finishes throughout, all townhomes will feature advanced telecom and entertainment connectivity. The rooms have high ceilings, fitted wardrobes, high-quality ironmongery for the doors, imported electrical fittings, designer-fitted kitchen with ceramic floor tiles and imported sanitary fixtures and fittings.

Mr McCartt said: “The townhomes will appeal to resident and non-resident Pakistanis, and the on-line registration will enable people from around the world to register their interest in purchasing the homes.

Potential customers can call toll-free 800-EMAAR or log on to www.emaar.com/Pakistan for registration and more details.

Emaar Pakistan is one of the largest investors in Pakistan’s real estate sector and is developing The Highlands and Canyon Views in Islamabad, and Crescent Bay in Karachi. Emaar’s expansion into Pakistan is in line with its Vision 2010 to become one of the most valuable companies in the world.

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Karachi, May 08, Emaar Team defeated Equestrian Riding School in Emaar Beach Polo Festival 2008 here today by 3 goals. Equestrian Riding School organized second “Emaar Beach Polo Festival 2008” at the Sea View Beach. Mr. Agha Siraj Khan Durrani, Provincial Minister for Local Government was the chief guest of the event.

Emaar Pakistan was the sponsor of the beach polo in Karachi. This is the second Beach Polo in the city. The last year the first ever beach Polo tournament in Pakistan was held at the same venue.

Provincial Minister for Local Government, Mr. Agha Siraj said at the prize distribution ceremony that such healthy activities should be encouraged. “I am glad that Emaar is supporting this game as it has historical roots in the country”.

He further said that every one knows that Pakistan is extremely rich when it comes to talent in various sports. "Through the provision of adequate resources and proper coaching facilities this talent can be groomed and fine athletes and sportsmen could be produced", he added.

“Emaar has a great tradition of supporting sports events such as golf, polo and other equestrian events in our home-base, Dubai,” said Mr. Samee Ibrahim, Chairman Equestrian Club, Emaar Pakistan. “Emaar owns and manages one of the world’s finest polo clubs, the Dubai Polo and Equestrian Club. Polo is one of the oldest pastimes in Pakistan, and support of Multinational companies to the polo tournaments in Pakistan is very encouraging for the sport.”

Emaar extends sponsorship support to the Dubai World Cup horse racing; Dubai Desert Challenge Golf Championship; other major golf events held periodically at the courses; and polo tournaments at the Dubai Polo and Equestrian Club. Emaar also supported the FIFA World Cup 2006 by sponsoring the live telecast of the matches.

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Karachi ---30th March, 2008: Balloting of the registered Crescent Bay customers was held at the Emaar Pakistan sales center in Karachi, today. A reputed third party was engaged by Emaar Pakistan in line with its commitment to hold fair and transparent balloting.

Emaar Pakistan, which is a subsidiary of Emaar Properties PJSC, held balloting to ensure fair and transparent allocation of the properties to the registered customers at Karachi, Islamabad and Dubai. Balloting was supervised by management of Emaar Pakistan and key media journalists. It provided an equal opportunity to everyone for a right to buy a coveted property at Crescent Bay.

Emaar Pakistan has announced that the results of balloting will be displayed on its corporate website www.emaar.com/pakistan within a week. At the same time each successful applicant would receive a congratulatory letter in which procedure for acquiring this property would be explained. Customers who would be unsuccessful in this balloting would still have an opportunity to participate in Emaar Pakistan’s future launches of Crescent Bay project.

Crescent Bay is a part of the multi-billion dollar development projects Emaar has announced in Pakistan. The luxury mixed-use community will stimulate the local economy and create several employment opportunities in Pakistan. It is part of Karachi’s DHA Phase 8, which is ideally located near Karachi’s central business district. Crescent Bay covers 108 acres, and will include high and mid-rise towers for residential and commercial use, all replete with comprehensive amenities.

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Karachi ---March, 2008: Emaar Pakistan will hold Balloting of the registered Crescent Bay customers on March 30th, 2008. Emaar Pakistan is a subsidiary of Emaar Properties PJSC, UAE.

To ensure fair and transparent allocation of the properties among the people who were registered for balloting at Karachi, Islamabad and Dubai during the soft launch in December last year, Emaar Pakistan has commissioned the services of the reputed third party for balloting. Key media journalists and management of Emaar Pakistan will be present at the ceremony.

It may be recalled here that keeping in view the incredible response of the buyers, Emaar Pakistan had announced that balloting would be conducted for a right to purchase coveted property at Emaar’s Crescent Bay project in Karachi.

The results of the balloting will be displayed at Emaar Pakistan’s corporate website www.emaar.com/pakistan within a week from the date of balloting. Successful applicants would be sent a congratulatory letter confirming that they can purchase the property. The letter would also lay down what further steps are required to avail this opportunity. Unsuccessful applicants would be entitled to participate in future launches of this project.

Crescent Bay is a part of the multi-billion dollar development projects Emaar has announced in Pakistan. The luxury mixed-use community will stimulate the local economy and create several employment opportunities in Pakistan. It is part of Karachi’s DHA Phase 8, which is ideally located near Karachi’s central business district. Crescent Bay covers 108 acres, and will include high and mid-rise towers for residential and commercial use, all replete with comprehensive amenities.

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Islamabad: March 10, 2008: Canyon View is one of the major housing projects of Emaar Pakistan, the country subsidiary of Emaar Properties PJSC. The Dubai-based property developers are on their way towards successful completion of world-class residences. The newly introduced Tunnel form System, which is considered to be an innovation in construction, has been introduced by Emaar for the first time in Pakistan. It is helping Emaar to meet its commitment to providing quality residences.

Canyon View is the first of three Emaar Pakistan projects being developed at the cost of PKR145 billion (US$2.4 billion). It is worth mentioning here that, Canyon View will serve as benchmarks in developing master-planned communities in Pakistan. It is the first of many projects that Emaar Pakistan has planned for other cities in Pakistan in the next few years.

To give a unique identity to the vast neighborhood, Canyon View will have separate community districts that derive individuality through varying architectural styles of constructions. The villas will be of Mediterranean, Tuscan, Mughal, Arab or Spanish style with distinctive arches, gateways and frills to lend character.

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Extensive sea-side community with residential, retail, commercial and leisure components

Residential registration opens on 9 December, 2007.

Karachi, Pakistan December 4, 2007 – Emaar Pakistan has unveiled Crescent Bay – a new mixed-use community in Karachi on the shores of the Arabian Sea.

Set along three bays at DHA Phase 8 to the south of the city, the development comprises residential, retail, commercial and leisure offerings. These include a luxury hotel, shopping mall, a waterfront promenade, retail arcade featuring shops, restaurants and cafes as well as integrated office spaces.

A wide variety of residential buildings each comprising luxury apartments are on offer – most with direct access to the water. Ample parking, wide avenues and boulevards as well as shaded pedestrian walkways ensure the convenience of all visitors and residents alike. Twenty-four hour security and maintenance support are standard.

Crescent Bay will provide community facilities that include a Sports Club, a mosque as well as tennis courts, swimming pools, children’s playgrounds and other attractions located in the various podiums, courtyards, parks, plazas, beach and landscaped open spaces.

Pre-registration opens on 9 December, 2007 in Karachi, Islamabad and Dubai. Potential customers can call 800 EMAAR (36227) in Pakistan or visit www.emaar.com/pakistan for more information.

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Karachi, Pakistan; August 27, 2007: Emaar Pakistan, the wholly-owned subsidiary of Dubai-based Emaar Properties, has announced its Diamond Plus sponsorship and presence at Build Asia 2007 and the International Conference on Construction Industry (ICCI), held alongside the exhibition.

Held at the Karachi Expo Center, the event brings together leading industry officials and companies to showcase the latest global technologies and trends, with ICCI serving as a forum for sharing information and expertise.

Emaar’s sponsorship and attendance of the Build Asia exhibition is part of its commitment to Pakistan, one of the nations targeted in the company’s Vision 2010 growth plans.

“Pakistan is a key market with strong growth potential, and our existing US$2.4 billion investment is proof of our commitment and our confidence in this market. We are making considerable headway with our existing projects, and prospects for further extensive property developments are looking very positive,” said Mohammad Al-Falasi, Managing Director of Emaar Pakistan.

With the largest pavilion at the Build Asia summit, Emaar will offer an overview of its master planned projects in Pakistan: Canyon Views, the Highlands and Crescent Bay. Also featured will be Emaar’s mega-project in Dubai, Downtown Burj Dubai, as well as developments in other countries of operation.

Mr Al-Falasi added, “We look forward to welcoming industry visitors to our stand, where Emaar executives will be available to answer queries. The Build Asia event is a significant step in Emaar’s international awareness strategy, particularly within Pakistan, in further educating the industry about our current and upcoming projects.”

Emaar’s presence is not solely limited to the exhibition. Mr Al-Falasi, Managing Director of Emaar Pakistan, will serve as co-chair and speaker at the 3rd ICCI, with Abdur Rauf Chaudhry, Secretary at the Federal Ministry for Housing & Works, chairing the conference.

Emaar’s expansion into Pakistan is in line with its Vision 2010 of becoming one of the most valuable companies in the world through geographic expansion and business segmentation.

Emaar’s stand will be located in Hall 4 at the Karachi Expo Center from August 28-30, 2007.

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Karachi, Pakistan; August 27, 2007: Emaar Pakistan, the wholly-owned subsidiary of Dubai-based Emaar Properties, has announced its Diamond Plus sponsorship and presence at Build Asia 2007 and the International Conference on Construction Industry (ICCI), held alongside the exhibition.

Held at the Karachi Expo Center, the event brings together leading industry officials and companies to showcase the latest global technologies and trends, with ICCI serving as a forum for sharing information and expertise.

Emaar’s sponsorship and attendance of the Build Asia exhibition is part of its commitment to Pakistan, one of the nations targeted in the company’s Vision 2010 growth plans.

“Pakistan is a key market with strong growth potential, and our existing US$2.4 billion investment is proof of our commitment and our confidence in this market. We are making considerable headway with our existing projects, and prospects for further extensive property developments are looking very positive,” said Mohammad Al-Falasi, Managing Director of Emaar Pakistan.

With the largest pavilion at the Build Asia summit, Emaar will offer an overview of its master planned projects in Pakistan: Canyon Views, the Highlands and Crescent Bay. Also featured will be Emaar’s mega-project in Dubai, Downtown Burj Dubai, as well as developments in other countries of operation.

Mr Al-Falasi added, “We look forward to welcoming industry visitors to our stand, where Emaar executives will be available to answer queries. The Build Asia event is a significant step in Emaar’s international awareness strategy, particularly within Pakistan, in further educating the industry about our current and upcoming projects.”

Emaar’s presence is not solely limited to the exhibition. Mr Al-Falasi, Managing Director of Emaar Pakistan, will serve as co-chair and speaker at the 3rd ICCI, with Abdur Rauf Chaudhry, Secretary at the Federal Ministry for Housing & Works, chairing the conference.

Emaar’s expansion into Pakistan is in line with its Vision 2010 of becoming one of the most valuable companies in the world through geographic expansion and business segmentation.

Emaar’s stand will be located in Hall 4 at the Karachi Expo Center from August 28-30, 2007.

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Islamabad, Pakistan; July 07, 2007: Emaar DHA Islamabad Ltd, the joint venture between Emaar Pakistan and Defence Housing Authority (DHA) Islamabad, has been assigned the PE1 developer rating by the Pakistan Credit Rating Agency Limited (PACRA) and National Engineering Services Pakistan (Pvt) Limited (NESPAK).

The top-most rating by the apex credit rating authorities in the country signifies the “strong project execution capacity, the most promising prospects of execution of real estate projects as per the plan, and the highest ability to transfer ownership as per terms.”

Assigning the rating, PACRA and NESPAK observed: “Emaar DHA Islamabad Ltd enjoys a clear edge over most of the real estate developers working in Pakistan mainly because of its strong affiliation with Emaar Properties, which has completed multiple projects. It is following the same robust system of procedures, policies and controls employed elsewhere by Emaar.”

Emaar Pakistan is the wholly-owned subsidiary of Emaar Properties PJSC, a Dubai-based company with a significant global presence in 16 countries. Emaar, an FT Global 500 company, is developing several iconic developments including Burj Dubai, on course to becoming the world’s tallest tower.

Mr Mohammed Al-Falasi, Managing Director, Emaar Pakistan, said: “The highest developer rating assigned to Emaar DHA Islamabad Ltd by PACRA and NESPAK, two independent agencies, signals the trust that the company has earned in a short span of time since our inception in Pakistan. The rating is a testimony to our project execution capabilities and a reiteration to our customers on our capability to deliver world-class lifestyle projects.”

One of the largest foreign direct investors in the real estate sector of Pakistan, Emaar is developing two master-planned communities – Highlands and Canyon Views in Islamabad, and Crescent Bay in Karachi with a development value of US$2.4 billion (PKR144.5 billion). Emaar has also signed a Memorandum of Understanding (MoU) with Pakistan’s Port Qasim Authority for a mixed-use development in Bundal and Buddo.

Mr Al-Falasi added: “We are thankful to the Pakistani authorities for their support in helping us execute our development plans, and to our customers in Canyon Views, which we launched in late-2006. Pakistan is a key market in our international expansion plans, and as in all the markets Emaar operates, we are committed to the overall socio-economic growth of the country by creating employment opportunities and strengthening ancillary industries through our projects.”

Emaar recently launched sales of Prados townhomes and Mirador villas in Canyon Views, a master-planned community set amidst wide-open green spaces, meandering walkways and tree-lined streets. Amenities include swimming pool, tennis court, walking trails and open spaces for picnics and barbecues, a town centre that features retail outlets, restaurants, fitness facilities, schools, places of worship and 24hrs security and maintenance

Emaar’s Pakistan development initiatives are in line with the company’s Vision 2010 of becoming one of the world’s most valuable companies through a two-pronged approach of geographic expansion and business segmentation.

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Islamabad, Pakistan; July 07, 2007: Emaar DHA Islamabad Ltd, the joint venture between Emaar Pakistan and Defence Housing Authority (DHA) Islamabad, has been assigned the PE1 developer rating by the Pakistan Credit Rating Agency Limited (PACRA) and National Engineering Services Pakistan (Pvt) Limited (NESPAK).

The top-most rating by the apex credit rating authorities in the country signifies the “strong project execution capacity, the most promising prospects of execution of real estate projects as per the plan, and the highest ability Port Qasim Authority for a mixed-use development in Bundal and Buddo.

Mr Al-Falasi added: “We are thankful to the Pakistani authorities for their support in helping us execute our development plans, and to our customers in Canyon Views, which we launched in late-2006. Pakistan is a key market in our international expansion plans, and as in all the markets Emaar operates, we are committed to the overall socio-economic growth of the country by creating employment opportunities and strengthening ancillary industries through our projects.”

Emaar recently launched sales of Prados townhomes and Mirador villas in Canyon Views, a master-planned community set amidst wide-open green spaces, meandering walkways and tree-lined streets. Amenities include swimming pool, tennis court, walking trails and open spaces for picnics and barbecues, a town centre that features retail outlets, restaurants, fitness facilities, schools, places of worship and 24hrs security and maintenance

Emaar’s Pakistan development initiatives are in line with the company’s Vision 2010 of becoming one of the world’s most valuable companies through a two-pronged approach of geographic expansion and business segmentation.

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