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Emaar Properties redefines leisurely living with Mira townhouses in Reem, a modern desert oasis
Dubai, UAE,

April 8, 2013: The soothing charm of the desert oasis gets a brand-new interpretation in Reem, the newest project by global property developer Emaar Properties PJSC.

A full-fledged lifestyle community focused on leisure, Reem marks the first time that a gated community in Dubai will feature an exclusive desert botanical park, camping facilities, sand surfing and camel riding trails, go karting track, dune buggies, rock climbing wall and a skate park. Anchored by a sweeping central park, the mega-development will also feature interactive fountains, walkways and a centrepiece water feature.

Adding to the convenience of residents are mosques, a central park, retail plaza, residents' club, restaurants & cafes, nurseries & primary schools, dedicated jogging & bicycle paths, a cricket pitch & several football fields, a miniature golf course and an amphitheatre outdoor cinema – all set within the neighbourhood.

Reem will feature several residential communities to be unveiled in phases. Emaar is now launching Mira, the first residential project in Reem, to have only 188 Mediterranean-style townhouses in various distinct types with prices starting at AED 988,888 for three-bedroom residences. Sale will commence on April 13, 2013, at the Emaar Sales Centre in Emaar Square, Downtown Dubai, on a first-come, first-served basis. Potential customers are requested to be on-site for registration at 7am.

Located next to the Arabian Ranches extension, Reem is conveniently situated at the cross-roads of Al Qudra and Emirates Road. It is also in close proximity to the Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Global Village, and just over 20 minutes from Downtown Dubai and the Dubai International Airport.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: 'We are giving a new interpretation to leisurely lifestyle with Reem, which meets the growing demand for villas and townhouses in Dubai. Every aspect of Reem has been carefully designed to offer an unprecedented lifestyle ambience that draws on the soothing comfort of traditional desert oasis.'


He added: 'Ideal for families seeking a relaxed environment, away from the bustle of the city, Reem will be a tranquil setting where residents can enjoy the thrills of the desert including buggy rides and camping. The distinguishing feature of Reem is its landscaping that places equal emphasis on greenery and sandy desert scape. Reem is inspired by nature, and is envisaged to be a much sought-after community with its promise of a refreshing lifestyle. Mira will be the first of many similar exclusive residential communities to be developed in phases within Reem.'

The three bedroom Mira townhouses are designed to the highest standards with a focus on spacious comfort. The townhouses reflect the world-class communities developed by Emaar in Dubai. All the houses will have spacious balconies, modern fittings and fixtures, driveways and courtyards. Emaar is currently launching the first phase of the project, with the homes scheduled for hand-over in 2016.

Reem is the latest addition to the portfolio of residential project launches by Emaar in Dubai this year. It follows overwhelming customer response to the launch of The Address Residence Sky View, The Address Residence Fountain Views I and II and The Address The BLVD, all in Downtown Dubai. Emaar has also launched CASA, a stunning Moroccan-style villa community, as part of its Arabian Ranches extension.

For more details on Reem, please call toll-free 800-EMAAR (36227) or log on to www.emaar.com.

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