The Address Hotels + Resorts, the five star premium hotel brand launched by Emaar Hospitality Group sets an all-new definition for global standards of luxury. Creating a distinct positioning with the brand philosophy of ‘Where Life Happens’, The Address properties are situated in the most vibrant locations and target corporate, leisure and group travelers – particularly the international jetsetters and global high achievers who value personalized luxury. This modern brand focuses on a ‘one size fits one’ strategy where benefits to guests and service excellence are a priority.