Emaar Retail LLC is the entertainment and retail subsidiary of Emaar Malls Group. Emaar Retail LLC drives the mall developments of Emaar in key emerging markets, such as Middle East and North Africa, by offering innovative and unique entertainment and retail experiences that are structured to individual market preferences.  Emaar Retail LLC develops and manages a portfolio of brands in its growth markets and is strategically building new alliances, joint ventures and franchises for all mall developments under Emaar Malls Group. Emaar Retail LLC manages the entertainment, leisure and retail operations of global leading brands such as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, KidZania®, SEGA Republic, Reel Cinemas and ARMANI/CASA, amongst others - at The Dubai Mall, the world’s largest shopping destination; as well as Reel Cinemas at Dubai Marina Mall.