Dubai, March 25, 2005: Emaar Properties’ trend-setting process to provide equal opportunities to purchasers of the company’s lifestyle properties was further strengthened when Travo was completely sold out on Thursday March 24 to e-registered clients in one single morning.
More than 4,000 applications were received online from international buyers from Qatar, Bahrain, Kuwait, Saudi Arabia and even as far as the United Kingdom for the mid-rise residential community at the Views which was open only to those registered online on www.views-travo.com
The apartments—in a choice of studio, one, two and three bedroom types—were sold to a pre-determined number of randomly selected e-registered buyers and invited to the launch. A reputable auditing firm, Grant Thornton, adjudicated the selection.
Naaman Atallah, Director of Sales, Emaar Properties said: “We knew the on-line registration that started with Una, also a Views community, last year, would succeed, but I must confess the overwhelming response for Travo, especially from other countries in the region, completely floored us!
“We received nearly 500 online applications within the first hour of the website going online last week, most of them coming from Saudi Arabia, Kuwait, Qatar and Bahrain. This process guarantees fairness and equal opportunity to everyone, and reinstates Emaar’s commitment to serve its customers better. We are contemplating on making on-line registration a regular feature for our future launches.”
A concerted radio campaign also assisted in alerting listeners to the simple online registration process. Applicants had to register online and were provided with a confirmation number. Once registration closed, a pre-determined number of e-registered clients were randomly selected and invited to the launch. On the launch day, the customer’s name/ number was called and directed to the sales staff that completed the formalities to execute the deal. Purchase of a Travo apartment was validated in the name of the original e-registered client.
Travo is conceptualised for young successful people. It will be home to first-time homeowners, young families and professionals, especially those working in the Dubai Internet & Media Cities, and who are drawn to a vibrant, urban lifestyle. The new Mediterranean-styled community forms part of Emaar’s Views development located adjacent to Emirates Golf Club. Amenities for the Travo residents include 24-hour security, swimming pool, resort style pool deck and communal area, communal barbeque, multipurpose room, children’s wading pool, parks and walkways.
