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Emaar appoints Matrooshi as new MD to drive

Dubai, December 7, 2005: Emaar Properties PJSC, the world’s largest property developer by market capitalization, has appointed Ahmad Thani Al Matrooshi as its Managing Director for the United Arab Emirates operation. 

Matrooshi brings to Emaar a wealth of experience from different organizations. His most recent posting as Chief Executive Officer of the government-run Dubai Development Board (DDB) for almost a decade, provided a rich experience in property and real estate development. 

"As a longstanding business leader in the community, Ahmad Al Matrooshi is the right man to lead Emaar's growth in the UAE.  His experience, especially in the area of property and real estate development, will bring in real value to the company," said Emaar Chairman, Mohamed Ali Alabbar.  

Matrooshi says his key priorities will be to focus on the Emaar customer. In particular he is looking at speeding up response time by offering more online services which in turn enhance communication.

"Understanding our customer's concerns, is essential and I am determined to ensure that we do that as best as we can," said Matrooshi who has set himself the ambitious target of ensuring that customer calls to Emaar’s call centre are dealt with immediately.  

“Customer care does not only extend to fixing their immediate problems. We will try to understand our community members’ needs and concerns, and address them to the best of our ability to ensure that they enjoy the lifestyle experience which Emaar has created,” he added.

Matrooshi also holds memberships to a number of important organizations including the non-profit Dubai Property Group (DPG). As Founder and Chairman of DPG, he is dedicated to an ongoing forum that ensures a code of ethics for real estate practices and procedures.    

This significant appointment is part of a recently launched initiative called "Afaq," meaning 'horizon' in Arabic. The initiative will channel UAE National talent into key positions throughout Emaar, in both the UAE, and abroad.



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