Dubai, UAE; January 24, 2008: Buoyed by the demand for homes within Downtown Burj Dubai, the ‘new heart of the city,’ Emaar Properties recorded sell-out success for the Standpoint launch. The Standpoint residential units, comprising studios and one-, two- and three-bedroom apartments, were sold out following huge customer turn out. Offering a fresh perspective to modern living, Standpoint is a two-tower residential project located on the Burj Dubai Boulevard and opens doors for residents to a vibrant new lifestyle.
Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: “The overwhelming customer turnout and the sell-out success of Standpoint reiterates the status of Downtown Burj Dubai as ‘the lifestyle destination’ in Dubai. With homes already handed over to home-owners at The Residences and The Old Town, and three hospitality projects – Al Manzil, Qamardeen and The Palace, Old Town - up-and-running, Downtown Burj Dubai is brimming with lifestyle activities. The opening of Soul Al Bahar, a mall inspired by Arabesque design elements, and Burj Dubai Boulevard activities assure further choices in retail and leisure for residents.”
He added: “The central location of Standpoint with easy access to Burj Dubai, the world’s tallest building, and The Dubai Mall, one of the world’s largest shopping and entertainment destinations, is another of its selling points. Standpoint’s elegant architecture, which creates a surplus of perspectives and featuring contemporary exteriors and classic interiors, adds to its appeal.”
The sweeping facades of Standpoint maximize views over Downtown Burj Dubai while minimizing sight-lines to adjacent apartments, enhancing residents’ privacy. Standpoint homes are ideal for the younger generation who value living in one of the most dynamic environments in the city.
As an iconic destination and a hub for shopping, entertainment and leisure activities, Downtown Burj Dubai continues to be a strong-buy for potential home-owners. Customer response to the recently launched Clarens and 29 Burj Dubai Blvd has been consistently strong, and more residential towers are being launched shortly.
Downtown Burj Dubai has already created a new buzz with an array of Boulevard activities held in the past months that brought together residents in a celebration of the spirit of community living. These festive events also highlighted the evolution of Downtown Burj Dubai as a lifestyle destination already, and provided a sample of the community buzz that awaits residents. Downtown Burj Dubai has already earned its position as a meeting point for people, and more Boulevard activities will be held in the coming days.
Downtown Burj Dubai is Emaar’s flagship mega-project worth AED 73 billion (US$20 billion). The mixed-use development comprises residential, commercial, hospitality and leisure units set around an expansive lake and boulevard.
