Dubai, UAE, March 14, 2007: Emaar Properties has strengthened its premier position as a role model for real estate developers by winning the coveted Dubai Quality Award for its commitment to quality and service excellence.
Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Executive Council, presented the award to Mr. Mohamed Ali Alabbar, Chairman of Emaar Properties at a ceremony held in Dubai.
The Dubai Quality Award is an initiative by the Dubai Department of Economic Development to further build a business culture based on quality. Independent assessors review the Award entries by following the strict guidelines laid down by the Dubai Quality Award Secretariat. The Award criteria are modeled on the European Foundation for Quality Management Excellence. A jury panel decides the winners.
Commenting on winning the award Mr Ahmad Al Matrooshi, Managing Director – UAE, Emaar Properties said: “The Dubai Quality Award is one of the most prestigious quality citations and upholds the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum in creating a modern business environment for Dubai that is driven by international quality standards. By winning the award, Emaar Properties reiterates its mission of transforming the company as a global provider of quality lifestyles.”
He added: “The Dubai Quality Award is a milestone in our ongoing journey towards excellence through continuous improvement initiatives in all aspects of our business. It will serve as a roadmap of quality to continue pursuing best practices, which will be continuously measured and reviewed.”
The pioneer of master-planned neighbourhoods in the UAE, Emaar has also won the ISO 9001:2000 certification for its quality management system and practices, in a record period of 12 weeks.
“Apart from developing property and creating new lifestyles, we remain committed to the communities we create and the society we serve in,” added Mr Matrooshi. “Our Emiratisation initiative, Afaq, has helped us to identify, nurture and develop UAE national talent, and our community initiatives are in line with Emaar’s vision to become the most valuable developer in Dubai.”
As the premier property developer in Dubai, Emaar has rolled out several key residential and commercial projects including Dubai Marina, Arabian Ranches, Emirates Living, Emaar Business Park and Gold and Diamond Park. The company is developing its flagship project, Downtown Burj Dubai, which encompasses Burj Dubai, on course to become the world’s tallest tower, and The Dubai Mall, the world’s largest shopping mall.
In line with its Vision 2010 to become one of the most valuable companies in the world, Emaar is now expanding into key emerging and developed markets, and has diversified into six new business segments - retail, education, healthcare, finance, industry and hospitality & leisure.
