Emaar to celebrate the season with ‘Festive Boulevard’ at Downtown Burj Dubai

Dubai, UAE, December 17, 2007: Celebrating the holiday season, Emaar Properties will host a ‘Festive Boulevard’ at Downtown Burj Dubai on December 21 and 22. 

Complementing the festive mood of the season, Festive Boulevard at the Burj Dubai Boulevard includes an open-air ice rink and a magnificent outdoor cinema. The outdoor cinema with giant screen and 400 beanbag setup will showcase classic Arabic and festive holiday movies. Additionally, famous Arabic cartoon characters, such as the renowned and highly popular ‘Freej’ will be present to entertain the young visitors. The weekend activities will bring together an eclectic mix of cultures and age groups, collectively celebrating the Eid and Christmas holidays. 

“Emaar is offering a fresh outdoor leisure option with the Festive Boulevard,” said Mr Saif Al Mansoori, Sales Director, Emaar Properties. “Offering an entertaining lifestyle experience, the weekend will be ideal for the entire family, bringing entertainment, lifestyle, sports, culture and cuisine into one leisure melting pot of activities.”

He added: “The festive weekend celebrations mark the final leg of a successful roll out of entertainment and leisure activities, which have taken place throughout the month of December at Burj Dubai Boulevard. Entry is free, and is open on Friday, December 21, and Saturday December 22, from 2 to 10pm.”

The AED 73 billion (US$20 billion) Downtown Burj Dubai is the flagship mega project of Emaar Properties and encompasses residential, commercial, hospitality and leisure components set around an expansive lake and the boulevard. At the centre of the development is Burj Dubai, the world’s tallest building. Several residences with Downtown Burj Dubai have already been handed over to residents and three hotels have started functioning within the master-development.