Dubai, UAE; September 20, 2006: Emaar Properties will launch its new recycling initiative, Earth Watch, at the Home Improvement 2006 community event to be held on September 21 and 22 at Hayya! Club, The Meadows Village from 10 am to 10 pm.
Home Improvement 2006 will be a platform for residents in Emaar’s master-planned communities to meet and discuss topics of interest such as interior design, gardening, home finance, Feng Shui, security in the home and recycling. Experts in each field will lead seminars and a mini-exhibition by HSBC and select retailers will be hosted alongside.
“Earth Watch is being launched at Home Improvement 2006 – one of the largest Emaar community meets - to highlight the importance of recycling,” Mr Ahmad Al Falasi, Director, Property Management, Emaar Properties. “Over 4,000 tonnes of waste are dumped every day in Dubai’s landfills, which takes several hundred years to degrade. The toxic material in waste is detrimental to the environment and recycling is the most effective waste management practice. Emaar’s Earth Watch applies the first principle of recycling – sorting at source.”
Earth Watch will introduce two recycling tools – cardboard boxes and plastic bags. Residents are urged to use the cardboard boxes for all paper waste, and plastic bags for beverage containers, metal cans and cups. Earth Watch representatives will collect the boxes and bags and provide new sets every week. Bins with green, yellow and blue lids will also be placed within the communities for recycling paper, plastic and metal, and glass waste, respectively.
“Earth Watch is a comprehensive system for recycling and will reduce waste in home garbage by 30 to 40 per cent,” added Mr Al Falasi. “It is a significant step that assures long-term benefits for the environment.”
Home Improvement 2006, open for all Emaar residents, will also focus on home maintenance needs. Maintenance service providers including Emrill, MAB, EMCO, Raha-Tech, Farnek and Hitches & Glitches will participate in the event. Visitors can win prizes courtesy of the event’s sponsor HSBC.
“Home Improvement is one of the crucial events in Emaar’s community calendar,” said Mr Al Falasi. “The topics of discussion have been carefully selected to reflect the aspirations of Emaar’s residents as well as to offer them guidance on improving their lifestyle choices.”
Emaar’s community portal, www.emaar.com/communityportal, has more details on the event such as the various speakers and the time scheduled for each of the seminar topics. Residents can confirm attendance by calling 04-367 3987 or via email: communities@emaar.ae
Emaar, the pioneer of master-planned communities in Dubai, has handed over more than 14,000 homes through its various projects.
