Dubai, UAE, September 11, 2006: Real estate major Emaar Properties has announced the launch of South Ridge 4, the final in a series of six South Ridge towers within the 500-acre Downtown Burj Dubai development, which ushers in a vibrant new lifestyle to the region.
Offering direct views of Burj Dubai, the iconic super-tower billed to be the tallest in the world when completed in 2008, the 130-apartment South Ridge 4 featuring one- and two-bedroom units will be open for sales from September 14, 2006. South Ridge 4 is also in close proximity to The Dubai Mall, the world’s largest mall, apart from the other components of Downtown Burj Dubai like boulevards, parks and walkways.
“The launch of South Ridge 4, the final tower in the South Ridge series, has been keenly anticipated by the investors,” said Bahiya Kayed, Assistant Director of Sales, Emaar Properties. “In addition to offering spectacular views of Burj Dubai, its central location is convenient to home-owners who look for easy access to all the business and financial nerve centers of Dubai. Being part of the prestigious Downtown Burj Dubai, residents can also look forward to being part of a trendy living environment with a host of leisure, retail, hospitality and entertainment elements.”
All South Ridge towers, featuring traditional Islamic architectural elements, have fetched overwhelming investor response. The towers have a unique design with the top sculpted into planes featuring elegant ornamental silhouettes. The interiors are characteristic of Islamic architectural styles and textures. The towers have modern amenities offered as standard in Emaar’s lifestyle projects.
The spacious one- and two-bedroom apartments in South Ridge 4 ranging from 927 and 1,486 sq. ft. are priced upwards of AED 834,888 and AED 1.64 million. Emaar Properties has joined hands with its home finance subsidiary Amlak Finance to offer easy home finance packages for South Ridge 4. Amlak will offer up to 96 per cent of the value for tenures of up to 20 years.
“Investor response to South Ridge towers has been overwhelming,” said Khalid Zainal, Head of Sales and Distribution, Amlak Finance. “With 4 per cent down payments of only AED 33,395 and AED 55,835 for one- and two-bedroom apartments followed by easy monthly installments of AED 6,980 and AED 11,653 respectively, investors and home-owners now have the option of owning a home at rates that are lesser than the rent they pay elsewhere.”
Potential investors and homeowners can visit Emaar’s Downtown Living Presentation Centre at the Downtown Burj Dubai development from today (September 11), from 9am to 7pm for pre-approval from Amlak, and from September 14 for actual purchases. Sales staff from Emaar and Amlak will be on hand to offer all assistance.
South Ridge towers are strategically located nearby The Old Town and The Old Town Island in Downtown Burj Dubai, and border the new Dubai International Financial Centre. The AED 73 billion (US$20 billion) Downtown Burj Dubai development also encompasses The Residences, Burj Dubai Lake Hotel and Serviced Apartments, The Lofts, Burj Views and Burj Dubai Boulevard. The ambitious development will create a new centre for the city and provide first class living, working and entertainment options.
