Dubai, November 8, 2006: Emaar Properties unveiled its brand of fully-serviced residences, NURAN, with the official opening of Nuran Al Majara Residences at Dubai Marina today.
Nuran Serviced Residences, a subsidiary of Emaar Hospitality Group LLC, offers fully-serviced residences defined by exceptional guest experience for transient travellers and guests on extended stays for assignments and relocation.
The brand name is derived from the Arabic word, ‘Nuran’, which means two lights, representing the sun and the moon. Embodied in the logo, together, they symbolise Nuran’s commitment to provide a total service experience – “Night and Day, Always.”
Nuran Al Majara Residences at Dubai Marina offers 90 fully-furnished residences which are fully serviced, ranging from studios to three-bedrooms. Its location offers convenient access to the Jebel Ali Free Zone, Dubai Internet City, Dubai Media City, Knowledge Village and Emirates Golf Club.
“Dubai’s unique standing as a business and leisure hub has significantly enhanced the demand for fully serviced residences,” said Ahmad Al Matrooshi, UAE Managing Director, Emaar Properties. “This is reflective of the global trend too with the serviced apartment sector gaining an annual growth rate of 40 per cent as against 10 per cent for the hotel sector.”
“Nuran Serviced Residences will appeal to discerning clients who demand fully serviced and quality residences in desirable and strategic locations. Emaar plans to expand the Nuran Serviced Residences concept nation-wide and internationally,” he added.
Nuran Serviced Residences offer the comforts of home away from home. All residences are fully equipped with modern household conveniences and appliances. Recreational facilities include a complete range of health and fitness facilities within the premises.
“Nuran highlights a philosophy built on “Always” marked by pre-emptive, warm and sincere service, which is unceasingly attentive and yet appropriately discreet,” said Esther Wai, General Manager, Nuran Serviced Residences. “The underlying culture of the organization is an unfailing desire to please guests thus building their loyalty.”
