Dubai, UAE, November 6, 2006: Hayya! Clubs, the health and fitness brand of real estate major Emaar Properties, has joined hands with Mashreqbank to launch a co-branded Visa credit card that will also serve as a club membership card.
Cardholders will have access to the three Hayya! Clubs at the Springs Village, Meadows Village and Town Centre, located in The Springs and The Meadows while residents of The Lakes community will have exclusive access to Hayya! Lakes Club.
”Hayya! Clubs are a perfect complement to the master-planned community developments of Emaar,” said Christo Diamandopoulos, Director of Leisure, Emaar Properties. “It provides residents with state-of-the-art health and fitness facilities. The tie-up with Mashreqbank for a co-branded credit card will make membership to the clubs doubly attractive.”
The Mashreqbank Hayya! co-branded credit card offers the cardholders a host of privileges including Hayya! Club access, complimentary AAA card and Valtrans service, Wow! offers at 1,200 outlets, complimentary Dining Plus Card, 10 MashreqPoints for spends at Hayya! outlets, points redemption at the Hayya! Club, travel insurance and benefits and a gift voucher for use at the Angsana Spa at the Town Centre Meadows.
“Cardmembers have the unique opportunity to earn points ten-fold for every use of the card within the Hayya! Clubs. They can also have accident care coverage of AED 150,000 for a nominal monthly fee of AED 22,” added Diamandopoulos.
New members who join before December 1, 2006 will receive 13 months of membership for the price of 12, which can also be paid in monthly installments at competitive interest rates. Existing members will also be able to renew their annual membership on a monthly installment plan.
“This is the first time that Visa International and Mashreqbank are joining hands with a community fitness club in Dubai,” said Navneet Dave, Cards Business Manager of Mashreqbank. ”Hayya! Clubs have modern facilities that appeal to a broader audience of fitness enthusiasts. Their popularity serves as a best fit for our credit card, which offers a number of lifestyle related benefits for cardholders. This is yet another milestone and an ‘industry first’ in Mashreqbank’s endeavor to offer innovative and best–in-class products and services to customers.”
“The Mashreqbank Hayya! Credit Card is a Visa card and can be used globally as well as locally,” said Aashish Bhargava, Country Manager for Visa International in the UAE. “Consequently, the recipient has the freedom to make purchases from any of the 24 million merchants around the world that accept Visa. And, of course, it carries the qualities of safety, security, flexibility, integrity and convenience that people everywhere associate with the Visa brand.”
Hayya! Club and Mashreqbank will roll out various promotions that serve as incentives for cardmembers to earn MashreqPoints that can be redeemed at Hayya! clubs.
Ideal for entire families, the Hayya! Clubs have facilities such as swimming pools, children’s pool, children’s play area, aerobics studio, gymnasium, squash courts, tennis courts, change room facilities, basketball court, a skate park at the Springs Village and the Angsana Spa at the Town Centre.
Emaar has unveiled several community initiatives recently for residents of its master-planned communities including Earth Watch, a recycling movement.
